Patagonia CEO to Join Activists and Business Leaders in Paris During COP21
Rose Marcario will discuss the role of consumers in a low-carbon world at International New York Times’ Energy for Tomorrow Conference
VENTURA, Calif. – On Dec. 8 in Paris, Patagonia CEO Rose Marcario will discuss the choices consumers can make to reduce their carbon footprint and ‘vote with their dollars’ in support of businesses committed to the environment at The International New York Times Energy for Tomorrow conference, a COP21 approved event.
Marcario will appear on a panel with IKEA CEO Peter Agnefjäll entitled “The Consumer Pickle,” moderated by Charles Duhigg, Senior Editor for Conferences and Live Journalism, The New York Times. The panel will explore the role consumers can play in transitioning to a low-carbon world through their buying and ownership habits.
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At Patagonia, Marcario has advocated the need for businesses and customers to share the responsibility of reducing overall consumption – and asserted that such a philosophy does not contrast with business success. In fact, Patagonia’s healthy growth is proving the opposite.
Patagonia produces high–quality, responsibly sourced clothing that lasts for years and guarantees it for life – while giving its customers tools to extend its life as long as possible through repair or reuse. The company operates the largest garment repair facility in North America and trains its retail staff to handle simple repair jobs, while publishing free repair guides for popular products and providing avenues for customers to reuse and recycle clothing when it is no longer needed.
Marcario will also discuss Patagonia’s use of a concept called Planetary Boundaries – developed by the Stockholm Resilience Center based on the research of 28 internationally renowned scientists – as a guide to help the company look toward 2050 and determine what initiatives it should be prioritizing as a business to help solve the environmental crisis. Planetary Boundaries sets out nine precautionary boundaries for critical areas of change, such as climate change, ocean acidification, land-system change, biosphere integrity, and others.
What: Patagonia CEO Rose Marcario to Appear at The International New York Times Energy for Tomorrow Conference, a COP21 Approved Event
When: Dec. 8, 2015
Where: CCI Paris Ile-de-France Hôtel Potocki – 27 avenue de Friedland – Paris 8ème
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Interviews: Interview requests should be directed to Patagonia Director of Global PR & Communications Adam Fetcher by emailing firstname.lastname@example.org.