Today, Patagonia released #FreeTheSnake, a short film from the producers of DamNation that looks at the effects of four dams on the lower Snake River. Featuring previously unseen footage, Free the Snake envisions a future that works for farmers, fishermen, tribes, salmon and the natural world. One that creates thousands of local jobs, restores recreational opportunities, saves taxpayers money, and invests in cleaner energy alternatives. 

Patagonia is encouraging those who love the sport of fly fishing and support healthy rivers to get involved by signing a petition urging President Obama to remove the four lower Snake River dams. Earlier this year, the DamNation filmmakers and a team from Patagonia delivered the first 70,000 signatures to the White House, while placing ads in Washington State media pushing for dam removal.

Free the Snake is part of a new style of environmental activism by Patagonia called The New Localism – focused on rallying global support around critical backyard conservation initiatives. In developing the new campaign framework, Patagonia has drawn on two main sources of inspiration: the sports we love, which allow us to spend time in nature, and the grassroots activists working in their own communities to protect their piece of the planet, which Patagonia has supported for years through the grants program. Patagonia previously released Mile for MileThe Fisherman’s Son, and Defined by the Line as part of The New Localism.


You can watch #FreeTheSnake at 


Contact: Tessa Byars at