VENTURA, Calif. – In February, Patagonia announced that surf industry members using Patagonia’s patented PSI Vest technology could use it in exchange for a fee to benefit environmental causes. As a result of this program, Patagonia will make its first donation of $150,000 to Fundacion Punta De Lobos. This donation continues to close the gap needed to fully protect this iconic point. The donation, in conjunction with Patagonia’s release of its PSI Vest to the public, continues Patagonia’s effort to change the surf industry.
“Turning five years of research and development into a program where we use our intellectual property to get industry members to help protect an iconic surf break is another point of difference for Patagonia’s surf business” said Jason McCaffrey, Patagonia’s director of surf. “Protecting Punta de Lobos provides the perfect backdrop for the launch of our own vest to surfers who demonstrate a commitment to surfing big waves. We’re excited to get the vest out there in our Ventura and Hale’iwa stores to surfers who have completed the BWRAG Big Wave Safety Course and who go through training with Patagonia during the purchase.”
Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing $89 million in grants and in-kind donations to date.