After 20 years at 101 Wooster St, Patagonia’s first New York retail space has moved two blocks to 72 Greene, a space long dubbed the “King of Greene Street.” Originally a warehouse belonging to the dry goods dealer Gardner Colby Company, its three dimensional iron façade is considered the finest example of French Renaissance and Second Empire style in the entire district. In honor of such magnificence, and in celebration of the brand’s two decades in New York City, Patagonia has poured effort and attention into building an impeccable retail experience and space for community environmental activism at 72 Greene St. The three-story store features the following:
Worn Wear Station
A Worn Wear repair station is staffed full-time with repair staff who, to the best of their ability, can repair all Patagonia products, keeping well-loved gear in circulation. The station is part a global repair program that fixes tens of thousands of garments per year keeping them out of landfills.
Community Workspace and Classes
A community workspace is designed for environmental non-profits in NYC to hold meetings and events. Aaron Mair, the Sierra Club’s new president, recently spoke about the future of the people’s environmental movement and environmental justice to activists in this space. Staff and volunteers are also encouraged to use the space to work or hold meetings during store hours.
Free weekly yoga sessions are offered each week on Sunday at 10 am.
Tables, fixtures and beams throughout the store are made with reclaimed longleaf pine from the historic Domino Sugar Refinery.
The cash wrap is created from reclaimed marble steps and pavers from the sculpture garden at the Museum of Modern Art. Left in storage for over a decade since the renovation of MoMA, the material has been given a new life in the Greene Street store.
Six hand-stitched and embroidered quilts by Brooklyn-based Haptic Lab adorn the store. Each is based on famous climbing routes and topographical maps.
An alpine bivouac installation designed by Patagonia Climbing Ambassador, Brittany Griffith pays tribute to Patagonia’s climbing roots.
On display in the store is a peddle-powered camper designed and constructed by Jay Nelson, who also created Patagonia’s Worn Wear Truck, Delia.
Soho By the Numbers
Date that SoHo store began giving environmental grants: 1995
Number of enviro grants the SoHo store has given: 51
Total amount of grant money the SoHo store has given: $165,000.
Clothing donations (in dollars) the Soho store has given away since the store opened: $85,500.
Living & Breathing: 20 Years of Patagonia in New York City
Patagonia opened its first store in New York in 1995. Now, four stores and two decades later, it feels like a second home. To celebrate twenty years in the Big Apple, Patagonia has released a 113-page publication entitled “Living and Breathing: 20 Years of Patagonia in NYC”. With a breadth of contributors including writers such as Paul Greenberg and Jamie Brisick, New York artists James Victore, Brian Willmont and George Bates, and photographers Zak Bush, Jeff Johnson and Joni Sternbach, the book is an homage to New York. Exclusive interviews with Gunks climbing legend Lynn Hill and Patagonia CEO Rose Marcario, as well as spotlights on urban environmental activism make the publication an inspiring read. Designed by Long Islander Scott Massey.
Media Contact: Tessa Byars: firstname.lastname@example.org