I am writing to introduce myself as Patagonia’s new PR and Communications Manager. I’ll be focused on stories about Patagonia’s great products, the people behind those products, our incredible ambassadors and other sports and lifestyle related pieces.
We know from experience that doing the right thing by employees is a necessary element of doing business. I endorse the Family and Medical Insurance Leave Act (FAMILY Act) because workers in the United States should be able to take the time they need when serious family or medical needs arise – no matter where they live or where they work.
Most people think about energy consumption in terms of concrete usage – we use it to power things, run our cars and heat our homes. But what about the energy required for storage and distribution of…energy?
Ventura, Calif. (June, 8, 2015) – In the wake of a devastating oil spill near Santa Barbara on May 19, Patagonia is calling on its customers in California to support an urgent bill currently before the state legislature that would close a loophole in the California Coastal Sanctuary Act and prevent more offshore drilling.
We want to share a important piece of news. In 2011, we quite frankly discovered modern slavery in our supply chain. It turns out, this is an issue plaguing manufacturers of all kinds in many industries, and for Patagonia, it became an urgent priority to fix it.
In a blog post released on June 3,2015, we describe our journey to implement standards that will prevent migrant factory workers in our supply chain from facing impossible financial burdens and make things right for those that have. And perhaps most importantly, we’ve released our standard publicly for any company to take a look at, crib from, and implement throughout their own operations.
Patagonia CEO Rose Marcario today announced the hiring of Dean Carter to join Patagonia’s leadership team as Vice President for Human Resources and Shared Services.
Today, Patagonia releases Defined By The Line, a film about climber Josh Ewing and his story of converting his passion for climbing into a passion for protecting the public lands of Southeastern Utah known as Bears Ears. Bears Ears contains landscapes vital for climbers – as well as more than 12,000 years of human history and sacred Native American traditions now facing destruction in the face of aggressive oil and gas development, looting of archaeological sites, and un-managed off-road vehicle use.
“The New Localism recognizes we can no longer pass through remote, wild places and trust they will remain that way,” said Hans Cole, Patagonia Environmental Advocacy and Campaigns Manager. “Patagonia is bringing our resources to bear on threats to our planet, far and wide, by telling stories of athletes and activists who remind us we’re all locals living in a global world and we all have a chance to make a difference.
Patagonia today is excited to announce the global release of The Fisherman’s Son, a new 30-minute film chronicling Ramón Navarro’s rise to the top of the big wave surfing world and his growing voice as an environmental activist.
Some new (and not so new) faces joined our Snow Ambassador program this winter. Please join us in officially welcoming these three skiers to our little family: Eliel Hindert, Zahan Billimoria and Leah Evans.
Kids: Our Best Product – Participating in the Champions of Change for Working Families event at the White House
It’s an honor to be recognized by President Obama for our commitments to working families. I share this gratitude with Malinda Chouinard, who has always made Patagonia a great place for families, and with Anita Furtaw, who developed an award-winning on-site child development program for our Ventura headquarters 30 years ago, and has run it ever since.
Patagonia CEO Rose Marcario today announced the promotion of Lisa Williams to Chief Product Officer, with end-to-end responsibility for all aspects of design, line management, merchandising, inventory and product marketing.
“Our imperative to build the best product with the most responsible supply chain in the world has never been more important,” said Marcario. “Lisa has brought us great leadership, excellent instincts and unparalleled skills as a merchant since she joined Patagonia almost 14 years ago. In this elevated role, Lisa will continue to meet the high demands of customers around the globe for whom outdoor sports are a way of life.”
Chemicals are a required component in achieving the high performance needed for harsh outdoor conditions – it’s what makes waterproof materials stand up to torrential wilderness downpours, jackets that can resist wind on a steep pitch and pants that have the right amount of protection as you’re knee-deep in fresh powder.
And yet, these chemicals we rely on for technical performance can be toxic and persist in the environment, a serious issue Patagonia is tackling aggressively. We recently discussed the ups and downs around this issue in a blog post on The Cleanest Line.
Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.
Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.
Discovery Digital's new adventure network, Seeker, just picked up its latest YouTube series, Making Mavericks. The series is an up close and personal journey following Patagonia surf Ambassador Kyle Thiermann as he works to get into the Mavericks big wave event, helps protect our oceans from serious environmental threats and gives viewers a personal look at his own world along the way.
VENTURA, California. (March 19, 2015) - The future Patagonia National Park is open and ready for visitors – but a final push is needed to connect local people and visitors from around the world to this remarkable environment.
Today, Patagonia releases Mile For Mile, a film that celebrates one of the world’s most inspiring landscapes through the sport of trail running – and asks people to help fund the more than 50 miles of trail needed to make the future Patagonia National Park truly accessible to those who want to enjoy it.
Patagonia ambassador Tommy Caldwell and climbing partner Alex Honnold have been honored with one of mountaineering's highest awards, the Piolets d'Or for their traverse of the Fitz Roy massif in southern Patagonia. These two completed the near 3 miles of climbing in a 5 day push.
Please see the link to the full Rock and Ice article here.
The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame: Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Trevor Edwards, president, Nike Brand, Nike, Inc.; and David Aaker, vice chairman, Prophet, professor emeritus, BerkeleyHaas School of Business, UC Berkeley.
“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by Yvon Chouinard, David Aaker, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”
Click here to read more.
VENTURA, California. (January 14, 2015) - Patagonia today congratulates ambassador Tommy Caldwell and partner Kevin Jorgeson on the first successful free climb of the Dawn Wall, the hardest route up El Capitan in Yosemite Valley. Caldwell first conceived the idea of the climb in 2007 and has been working towards it ever since. Today marks the successful end to Caldwell’s seven-year-long relationship with the Dawn Wall.