Less than 24 hours after joining with our industry to celebrate the economic power of outdoor recreation, in a hypocritical move, the Trump administration took unprecedented steps that could result in the removal of protections for treasured public lands. We take this as a sign that Trump and his team prefer to cater to fossil fuel interests and state land grabs for unsustainable development, rather than preserve a vital part of our nation’s heritage for future generations by protecting federal lands owned by every citizen.
PATAGONIA IS OUT TO CHANGE THE SURF AND APPAREL INDUSTRIES: FULL LINE OF BIKINIS AND BOARD SHORTS IS NOW FAIR TRADE CERTIFIED
This spring, Patagonia has taken an important step to change the surf and apparel industries, making its full line of board shorts and bikinis Fair Trade Certified™. Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a truly equitable way.
Patagonia’s most recent initiative to protect Bears Ears National Monument is a collection of interactive 360-degree films highlighting the cultural and recreational significance of the threatened region in Southeastern Utah. In This is Bears Ears National Monument, powered by Google’s 360 technology, Patagonia’s ten short films create an experience of total immersion through the storytelling of Native American tribal leaders and outdoor athletes. The film experience concludes with a call-to-action to Secretary Zinke, asking him to stand up for public lands and defend Bears Ears National Monument.
Patagonia’s new 850 Down Sleeping Bag is inspired by the bag Patagonia founder Yvon Chouinard built for himself 45 years ago—a simple mummy-style bag with overstuffed channels and a center-front zipper that let him tie in at belays, cook at bivies, move around without the bag twisting and have consistent loft, trip after trip. Inspired, Patagonia set out to create its first sleeping bag, an updated version of Yvon’s innovative bag. The new 850 Down Sleeping Bag is an elegant, real-world bag built with the best available materials and 45 years of down-construction expertise.
Patagonia spent more than five years researching, developing and testing its Personal Surf Inflation (PSI) Vest for big wave surfing, and in 2014, received a United States patent for the innovations included in the PSI Vest. Today, the company announced it will bring the PSI Vest to market this spring for surfers who have met certain qualifications. Patagonia will also share this groundbreaking technology with other manufacturers in exchange for licensing fees that Patagonia will donate to help save Punta de Lobos, an iconic and endangered Chilean surf break.
Patagonia is relocating its Portland, Oregon retail store to a new location in the Burnside area of downtown. The new building, which is set in a high-traffic district, has large street-facing windows where the company plans to showcase its environmental and social activism campaigns. Patagonia Portland has a long and rich history of community involvement and environmental activism, hosting in-store community events and giving $352,000 to local environmental groups since 2002. Recent campaigns such as Fair Trade, Denim is a Filthy Business, and Vote Our Planet have resonated well in the Portland community and the new store will allow Patagonia a more prominent space to talk about important social and environmental issues.
PATAGONIA TO WITHDRAW FROM OUTDOOR RETAILER IN RESPONSE TO GOV. HERBERT’S DECISION TO RESCIND BEARS EARS PROTECTION
“Utah Gov. Gary Herbert signed a resolution on Friday urging the Trump administration to rescind the Bears Ears National Monument, making it clear that he and other Utah elected officials do not support public lands conservation nor do they value the economic benefits - $12 billion in consumer spending and 122,000 jobs – that the outdoor recreation industry brings to their state. Because of the hostile environment they have created and their blatant disregard for Bears Ears National Monument and other public lands, the backbone of our business, Patagonia will no longer attend the Outdoor Retailer show in Utah and we are confident other outdoor manufacturers and retailers will join us in moving our investment to a state that values our industry and promotes public lands conservation.“ – Rose Marcario, President and CEO, Patagonia, Inc.
Yesterday the World Economic Forum’s Community of Young Global Leaders, in collaboration with Accenture Strategy (NYSE: ACN), awarded Patagonia with the Accenture Strategy Award for Circular Economy Multinational at the Annual Meeting of the World Economic Forum in Davos-Klosters. This award recognizes the notable contributions Patagonia has made to the circular economy, driving innovation and growth, while reducing dependence on scarce natural resources.
This open letter expresses the view of more than 100 leaders of large and small businesses in the outdoor industry, which contributes more than $650 billion annually to the U.S. economy, generates $80 billion in tax revenue and employs more than 6 million people. Together, we represent a huge range of activities - from hiking to hunting and camping to conservation.
Every year, millions of people visit public lands in Utah to climb, hike, ski, hunt and a heck of a lot more. I’ve skied, climbed and fished the wild streams of wild Utah for years. The American people own these lands – and Utah reaps the rewards. Every year, outdoor recreation in Utah drives $12 million in consumer spending and supports 122,000 jobs across the state. Sure, we use these lands for energy and grazing and other things too. But access to the outdoors is the reason why so many of my friends consider Utah the ultimate place to live
Today, President Obama announced the designation of Bears Ears National Monument in southeastern Utah and Gold Butte National Monument in southern Nevada. In doing so, the president has boldly protected two places of utmost culture, recreation and conservation value for future generations.
At Patagonia, we believe making great products, earning a profit and protecting our planet are not mutually exclusive objectives. That’s why, in 2013, we launched an investment fund to help like-minded start-ups on a similar mission. Today, we’re announcing a new name for the fund: Tin Shed Ventures (formally $20 Million & Change). We will continue our history of funding, mentoring and connecting entrepreneurs that use business to address environmental problems, just under a new name.
Last week, when we announced we’d give 100 percent of our global retail and online Black Friday sales directly to grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations, we heard from many of our customers calling it a “fundraiser for the earth.” We’re humbled to report the response was beyond expectations: With your help, Patagonia reached a record-breaking $10 million in sales. We expected to reach $2 million in sales—we beat that expectation five times over.
The Gwich’in people of Alaska and Northern Canada have fought for three decades to protect the Coastal Plain of the Arctic National Wildlife Refuge from oil drilling and other threats. Today outdoor apparel company Patagonia and non-profit conservation group Alaska Wilderness League released The Refuge, a 15-minute film telling the story of two Gwich’in women who are fighting for their ancestral home and the survival of the wild animals that bring them life. In conjunction with the film, Patagonia has partnered with Care2, the world’s largest social media site for good, to launch a Care2 petition asking Congress to pledge to protect the Refuge’s Coastal Plain as wilderness.
PATAGONIA RELOCATES RENO OUTLET STORE TO HISTORIC DOWNTOWN LOCATION TO MAKE ROOM FOR THE EXPANSION OF ITS ONSITE CHILD CARE PROGRAM
After a twenty year history, Patagonia has moved its Reno outlet store to a historic downtown location. Patagonia has grown to nearly 350 employees in Reno, and so has demand for onsite childcare services. As a result, the Patagonia outlet store moved to downtown Reno to make room for the expansion of the Truckee River Child Development Center, the company’s onsite child care program that opened earlier this year.
We’re just days from Black Friday, one of the biggest consumer shopping days of the year in America. And as people think generously about family and friends, we also want to help our customers show love to the planet, which badly needs a gift or two (and still gets coal every year).
This year Patagonia will donate 100 percent of global Black Friday sales in our stores and on our website to grassroots organizations working in local communities to protect our air, water and soil for future generations. These are small groups, often underfunded and under the radar, who work on the front lines. The support we can give is more important now than ever.
PATAGONIA’S RE\\\COLLECTION USES AS MANY RECYCLED MATERIALS AS POSSIBLE, DIVERTING WASTE FROM THE LANDFILLS WITHOUT SACRIFICING QUALITY
Patagonia’s all-new exclusive re\\\collection is a design experiment using as many recycled materials as possible. Each of the ten styles in the re\\\collection is made with all sorts of recycled materials, including 100% recycled down, 100% recycled wool and 100% recycled polyester with 85% recycled polyester labels, 80% recycled zippers and 50% recycled buttons. The re\\\collection is built with function and warmth in mind, but the pieces have a simple, clean aesthetic and they’re ready to be recycled again when the time comes.
As part of its ongoing Vote Our Planet initiative, Patagonia will close all of its retail stores around the nation, its headquarters in Ventura, its Reno distribution and customer service center on Election Day, Nov. 8, to encourage customers, employees and citizens to head to the polls, champion local environmental issues and engage in civil society.
Patagonia announces the addition of Ryan Shadrin to its senior management team as Vice President of Global Direct to Consumer. In this new role, Shadrin will provide strategic vision and leadership to develop and grow a best in class digital and in store experience for Patagonia customers.
Patagonia announces the addition of Cory Bayers to its senior management team as Vice President of Marketing. In this role, Bayers will engage communities around the world on Patagonia’s best-in-class products, core values based in quality and environmentalism, and broaden its reach as a leader in innovation and responsible practices.