PATAGONIA DEBUTS THE WORLD’S MOST ADVANCED BASELAYER

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PATAGONIA DEBUTS THE WORLD’S MOST ADVANCED BASELAYER

Patagonia today announced the breakthrough Merino Air Baselayer, a first-ever fusion of sustainably sourced wool and cutting-edge technology. Merino Air looks, feels and performs like nothing else on the market – it offers outstanding warmth, more breathability and better fit than conventional merino baselayers, while still maintaining the natural odor-fighting properties of wool.

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We Need to Support Our Families – Endorsing the FAMILY Act

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We Need to Support Our Families – Endorsing the FAMILY Act

We know from experience that doing the right thing by employees is a necessary element of doing business. I endorse the Family and Medical Insurance Leave Act (FAMILY Act) because workers in the United States should be able to take the time they need when serious family or medical needs arise – no matter where they live or where they work.

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Patagonia and Human Trafficking

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Patagonia and Human Trafficking

We want to share a important piece of news. In 2011, we quite frankly discovered modern slavery in our supply chain. It turns out, this is an issue plaguing manufacturers of all kinds in many industries, and for Patagonia, it became an urgent priority to fix it. 

In a blog post released on June 3,2015,  we describe our journey to implement standards that will prevent migrant factory workers in our supply chain from facing impossible financial burdens and make things right for those that have. And perhaps most importantly, we’ve released our standard publicly for any company to take a look at, crib from, and implement throughout their own operations.

 

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PATAGONIA’S NEW CAMPAIGN AIMS TO PROTECT CLIMBING PARADISE - DEFINED BY THE LINE

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PATAGONIA’S NEW CAMPAIGN AIMS TO PROTECT CLIMBING PARADISE - DEFINED BY THE LINE

Today, Patagonia releases Defined By The Line, a film about climber Josh Ewing and his story of converting his passion for climbing into a passion for protecting the public lands of Southeastern Utah known as Bears Ears. Bears Ears contains landscapes vital for climbers – as well as more than 12,000 years of human history and sacred Native American traditions now facing destruction in the face of aggressive oil and gas development, looting of archaeological sites, and un-managed off-road vehicle use.

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The New Localism

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The New Localism

The New Localism recognizes we can no longer pass through remote, wild places and trust they will remain that way,” said Hans Cole, Patagonia Environmental Advocacy and Campaigns Manager. “Patagonia is bringing our resources to bear on threats to our planet, far and wide, by telling stories of athletes and activists who remind us we’re all locals living in a global world and we all have a chance to make a difference.

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Kids: Our Best Product – Participating in the Champions of Change for Working Families event at the White House

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Kids: Our Best Product – Participating in the Champions of Change for Working Families event at the White House

It’s an honor to be recognized by President Obama for our commitments to working families. I share this gratitude with Malinda Chouinard, who has always made Patagonia a great place for families, and with Anita Furtaw, who developed an award-winning on-site child development program for our Ventura headquarters 30 years ago, and has run it ever since.

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PATAGONIA PROMOTES LISA WILLIAMS

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PATAGONIA PROMOTES LISA WILLIAMS

Patagonia CEO Rose Marcario today announced the promotion of Lisa Williams to Chief Product Officer, with end-to-end responsibility for all aspects of design, line management, merchandising, inventory and product marketing. 

“Our imperative to build the best product with the most responsible supply chain in the world has never been more important,” said Marcario. “Lisa has brought us great leadership, excellent instincts and unparalleled skills as a merchant since she joined Patagonia almost 14 years ago. In this elevated role, Lisa will continue to meet the high demands of customers around the globe for whom outdoor sports are a way of life.” 

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PATAGONIA INVESTS IN THE BUSINESS OF SCIENCE TO HELP SOLVE THE ENVIRONMENTAL CRISIS

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PATAGONIA INVESTS IN THE BUSINESS OF SCIENCE TO HELP SOLVE THE ENVIRONMENTAL CRISIS

Chemicals are a required component in achieving the high performance needed for harsh outdoor conditions – it’s what makes waterproof materials stand up to torrential wilderness downpours, jackets that can resist wind on a steep pitch and pants that have the right amount of protection as you’re knee-deep in fresh powder. 

And yet, these chemicals we rely on for technical performance can be toxic and persist in the environment, a serious issue Patagonia is tackling aggressively. We recently discussed the ups and downs around this issue in a blog post on The Cleanest Line.

 

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PATAGONIA MOBILE WORN WEAR TOUR: IF IT’S BROKE, FIX IT

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PATAGONIA MOBILE WORN WEAR TOUR: IF IT’S BROKE, FIX IT

Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.

Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.

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Kyle Thiermann - Journey to make Mavericks

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Kyle Thiermann - Journey to make Mavericks

Discovery Digital's new adventure network, Seeker, just picked up its latest YouTube series, Making Mavericks. The series is an up close and personal journey following Patagonia surf Ambassador Kyle Thiermann as he works to get into the Mavericks big wave event, helps protect our oceans from serious environmental threats and gives viewers a personal look at his own world along the way.

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Patagonia Releases Mile For Mile Film

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Patagonia Releases Mile For Mile Film

VENTURA, California. (March 19, 2015) The future Patagonia National Park is open and ready for visitors – but a final push is needed to connect local people and visitors from around the world to this remarkable environment.

Today, Patagonia releases Mile For Mile, a film that celebrates one of the world’s most inspiring landscapes through the sport of trail running – and asks people to help fund the more than 50 miles of trail needed to make the future Patagonia National Park truly accessible to those who want to enjoy it.

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