TOMMY CALDWELL AND KEVIN JORGESON FIRST TO SUCCESSFULLY FREE CLIMB YOSEMITE’S DAWN WALL

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TOMMY CALDWELL AND KEVIN JORGESON FIRST TO SUCCESSFULLY FREE CLIMB YOSEMITE’S DAWN WALL

VENTURA, California. (January 14, 2015) - Patagonia today congratulates ambassador Tommy Caldwell and partner Kevin Jorgeson on the first successful free climb of the Dawn Wall, the hardest route up El Capitan in Yosemite Valley. Caldwell first conceived the idea of the climb in 2007 and has been working towards it ever since. Today marks the successful end to Caldwell’s seven-year-long relationship with the Dawn Wall.

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NSF Releases Global Traceable Down Standard - Developed With Patagonia

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NSF Releases Global Traceable Down Standard - Developed With Patagonia

This month, the globally-recognized, independent certification organization release NSF International released the Global Traceable Down Standard. That means companies of all kinds will have the option of joining Patagonia at the highest level of certification, or finding an achievable but rigorous entry point to gain a foothold as they work toward it. This post contains NSF's press release, some key background and a quote from Patagonia COO Doug Freeman.

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This Black Friday, Investing in the Things we Already Own

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This Black Friday, Investing in the Things we Already Own

This Black Friday, investing in the things we already own

plus all-day Worn Wear Swaps in eight major markets!

Patagonia builds clothing that is made to last – sometimes longer than a person has a use for it. Recycling is great, but the most responsible option is to get those items that are no longer being used into the hands of someone who will put them back into action. Thats what our Worn Wear program is all about.

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Patagonia Names New General Manager For Europe

Patagonia announces new General Manager in Europe 

AMSTERDAM (Nov. 17, 2014) – Patagonia today welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East.

Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed & ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters.

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Copp-Dash Inspire Award Accepting Applications for 2015

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Copp-Dash Inspire Award Accepting Applications for 2015

The Copp-Dash Inspire Award is currently accepting applications through December 31, 2014

Jonny Copp and Micah Dash were two of America’s leading alpine climbers, adventuring to the farthest corners of the world in search of first ascents in the purest of style. It was on just such a mission in May 2009, in western China's Sichuan province, that Jonny and Micah were killed in an avalanche along with filmmaker Wade Johnson. With Jonny and Micah’s deaths we lost two of the great alpinists, characters, and storytellers the North American climbing world has recently known.

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DamNation now on Netflix

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DamNation now on Netflix

Patagonia’s award-winning documentary film DamNation is now on Netflix and available for millions of subscribers to watch instantly for the very first time.

DamNation has been sweeping across the country earning fans and awards – including the coveted SXSW Film Audience Choice Award. It’s spurring activism – including more than 42,000 people to date who have asked President Obama to crack down on deadbeat dams.

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National Geographic's Adventurers of the Year Award

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National Geographic's Adventurers of the Year Award

This year is the 10th year that National Geographic has awarded their Adventurers of the Year award.  This award highlights those who pursue their passions in the belief that a life with adventure is worth the risks. 

Patagonia is excited to have four out of the ten nominees for this year’s award within its family circle.  Climbing, adventure sailing; dam busting and traversing the Rockies via paragliders is just a preview of the adventures being nominated. 

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What the Pluck!? - 100% Traceable Down

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What the Pluck!? - 100% Traceable Down

Today, Patagonia release a short animated film to show people the realities of conventional down sourcing. Heading into winter, our goal is to help people understand where their goose down comes from. Down is a byproduct of the meat industry. Without safeguards to assure animal welfare, it can be a little scary. This film is designed to put this issue at top of mind.

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Investing In Our Oceans’ Health

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Investing In Our Oceans’ Health

Bureo turns derelict plastic fishing nets collected along the coast of Chile into high-quality skateboard decks – with plans to go global

Millions of tons of plastic enter our oceans each year. According to the United Nations, old fishing gear accounts for more than 10% of plastic pollution. Fishing is a global industry and this is a global issue – it leads to major degradation of our ocean ecosystems.

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PATAGONIA & KINA‘OLE INVEST $27 MILLION IN SOLAR FOR HAWAI‘I

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PATAGONIA & KINA‘OLE INVEST $27 MILLION IN SOLAR FOR HAWAI‘I

VENTURA, Calif. (Oct. 15, 2014) – Patagonia today announced a $13 million tax equity investment in solar power for Hawai‘i – joining with local solar finance company Kina‘ole Capital Partners, LLC to create a new fund that will purchase more than 1,000 rooftop solar energy systems in Hawai‘i, where homeowners currently pay three times the U.S. average price for electricity.

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Patagonia Announces Addition of Corey Simpson to Ventura-Based Public Relations Team

Patagonia today announced the addition of Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator. In this role, Corey will work closely with Adam Fetcher and Jess Clayton to engage with a wide range of media about Patagonia's key product, environmental and brand stories. Corey brings to the role a deep knowledge of Patagonia, its products and its culture – having worked in the company’s Learning & Development Department for several years. His face will likely be familiar to much of the outdoor industry media, as Corey has also been supporting the PR team with line showings at the Outdoor Retailer trade show for the past two seasons. Corey has a BA in Communications from UC Santa Barbara and is an avid outrigger paddler, skier and runner. He can be reached at: corey.simpson@patagonia.com.

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Patagonia Launches Truth to Materials Collection

Patagonia Launches Truth to Materials Collection

Today Patagonia is launching a new collection called Truth to Materials - a capsule collection containing seven styles which explore radical new methods of manufacturing, born from a desire to reimagine the first stage of a product’s life: the source of raw materials. Each piece is made from reclaimed or alternatively sourced fabrics -- Men's Undyed Cashmere Snap-T Pullover, Women's Undyed Cashmere Cardigan, Men's Reclaimed Cotton Hoody, Women's Reclaimed Cotton Crew, Men's Reclaimed Wool Jacket, Women's Reclaimed Wool Parka, and the Reclaimed Down Scarf.

Patagonia Funds Environmental Groups Worldwide

Today we released our “Environmental & Social Initiatives 2014” book that details the steps we took over the last year toward becoming more environmentally and socially responsible. We are excited to highlight our growing support for grassroots environmental organizations around the world.  

WSJ: Companies Boost Startup Spending

Patagonia was mentioned in The Wall Street Journal article titled "Companies Boost Startup Spending" focusing on the growing trend of Venture Capital funds.

New Patagonia Ad: Best Weed in Town

New Patagonia Ad: Best Weed in Town

We'd like to call your attention to a new ad we're running for the next iteration of Patagonia’s plant-based Yulex wetsuit for Fall/Winter 2014 in select publications this fall.

The ad states: WE HAVE THE BEST WEED IN TOWN (and we’re giving it away)

NYT: At Patagonia, the Bottom Line Includes the Earth

Patagonia’s promotion of Yulex is the latest example of its unusual commitment to advancing sustainability, sometimes at the expense of its bottom line. It introduced organically grown cotton into its products in the 1990s, pushing ahead even though it lost customers and money on the transition. It has rejiggered its corporate structure so it can count success in factors that benefit the public, like helping the environment, rather than simply maximizing profit, without the fear of being sued by potential investors.