This Black Friday, Investing in the Things we Already Own


This Black Friday, Investing in the Things we Already Own

This Black Friday, investing in the things we already own

plus all-day Worn Wear Swaps in eight major markets!

Patagonia builds clothing that is made to last – sometimes longer than a person has a use for it. Recycling is great, but the most responsible option is to get those items that are no longer being used into the hands of someone who will put them back into action. Thats what our Worn Wear program is all about.

In fact, by keeping our clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each, according to the UK-based group WRAP simply because were making and throwing away less. Thats more impact than any changes Patagonia or any other company could make in fiber choice, production practices, laundering or recycling.

For Black Friday, were excited to announce Patagonia is making a strategic investment in Yerdle, an innovative company providing a simple way for people to put goods back into circulation and avoid buying new capturing the value of what they already own to save money and the planet.

Using Patagonia’s $20 Million & Change investment fund, were putting skin in the game to explore new economies that revolve around extending the life of stuff we already own. We simply believe the potential impacts of scaling a new kind of economy based on maximizing the life of consumer goods is too powerful to ignore.

Yerdle is a sharing economy app where people give away things they no longer need, earning “Yerdle Credits” to use in shopping for what they want. Yerdle makes it easy to save money and reduce waste: everything from kitchen tools to toys, camping gear to electronics, finds a new home on Yerdle. Yerdle wants to put the 80 percent of goods that are used less than once a month back into productive circulation.

Patagonia’s mission is to build the best product one of quality and durability that accumulates character and meaning through extended use and repair and becomes greater than the sum of its threads. It is better than new.

And on Black Friday, were encouraging customers to take a break from the consumer madness and drop by one of our Patagonia Worn Wear Swap events. Weve partnered with Yerdle to hold these all-day swaps in eight retail stores in major markets (list below). Yerdle will run each event, allowing customers to bring in their used Patagonia clothing and swap it with something off the rack. If customers dont find something they like, Yerdle will take the used clothing in exchange for Yerdle Credit. Patagonia will provide the food, music and refreshments. Pretty simple!

To publicize our swaps, we’re advertising in regional newspapers under the headline, Better Than New.  

For Patagonia customers around the country, we invite them to swap on the Yerdle app. Yerdle is launching a Patagonia #WornWear collection on Black Friday featuring thousands of Patagonia items that are ready for their next adventure. Customers can earn bonus “Yerdle Credits for giving away their own Patagonia items on Yerdle, or for sharing stories on social media.

We launched our investment fund $20 Million & Change in 2013 to help innovative, like-minded companies bring about solutions to the environmental crisis and other positive change through business. Or, in Yvon’s words, to help entrepreneurs and innovators succeed in working with nature rather than using it up.

On Black Friday (Nov. 28), Patagonia Worn Wear Swap events will be held in the following retail stores:

       Boston (346 Newbury Street)

      Cardiff (2185 San Elijo Avenue)

      Chicago Lincoln Park (1800 N. Clybourn Avenue)

      Denver (1431 15th Street)

      New York City Bowery (313 Bowery)

      Portland (907 NW Irving Street)

      San Francisco (770 North Point)

      Santa Monica (1344 4th Street)


Finally, check out a short video were releasing this week about some of our favorite things.






Patagonia Names New General Manager For Europe

Patagonia announces new General Manager in Europe 

AMSTERDAM (Nov. 17, 2014) – Patagonia today welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East.

Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed & ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters.

“We have a strong and dedicated team of people working in Europe and Ryan is a natural fit to move our business forward,” said Patagonia CEO Rose Marcario.

“Ryan is a dynamic leader with a strong industry background and the right person to lead the team in Europe,” said Patagonia Vice President of Global Sales John Collins. “As a climber and backcountry enthusiast, Ryan understands our core customer, and his work with direct action environmental groups is aligned with our mission and values.”

“I am excited and honored to join Patagonia,” said Gellert. “In addition to being an exceptional brand with an extraordinary team, Patagonia’s consistent leadership on issues of sustainability has long been an inspiring. I look forward to working closely with the Patagonia team and its partners throughout Europe.”

Patagonia recently reorganized in Europe to build out an even stronger regional presence – especially in areas with critical relevance to snow sports, alpine climbing, fly fishing and surf. Central functions moved to Amsterdam to position the company for better pan-European awareness from a business and environmental perspective.

Patagonia has long supported environmental activism in European Countries. Patagonia has donated 1 percent of its revenue in Europe to grassroots environmental groups since 1990, including grants made to 159 different European organizations in the past five years.

Gellert holds a J.D. from the S.J. Quinney College of Law at the University of Utah; an M.B.A. from Florida Institute of Technology; and a B.S.B.A. in finance from the University of North Carolina – Charlotte.

Gellert takes over from Stefan Whalen, who led Patagonia’s European business for two years, including the recent restructuring.

“Stefan played a crucial role in helping to build a stronger foundation for Patagonia Europe over the last two years,” said Collins. “He managed the company through the transition to our new Amsterdam headquarters, while growing our business and brand presence across the EU. We’re grateful for Stefan’s efforts and dedication during his time with Patagonia.”

Contact: Florence LeSouef /



Copp-Dash Inspire Award Accepting Applications for 2015


Copp-Dash Inspire Award Accepting Applications for 2015

The Copp-Dash Inspire Award is currently accepting applications through December 31, 2014

Jonny Copp and Micah Dash were two of America’s leading alpine climbers, adventuring to the farthest corners of the world in search of first ascents in the purest of style. It was on just such a mission in May 2009, in western China's Sichuan province, that Jonny and Micah were killed in an avalanche along with filmmaker Wade Johnson. With Jonny and Micah’s deaths we lost two of the great alpinists, characters, and storytellers the North American climbing world has recently known.

Jonny and Micah believed the summit meant something, but style was everything. They pursued climbing in the same manner they lived—with vigor and passion, and with a strong desire to share their adventures with the rest of the climbing world through photographs, videos and slideshows.

The Copp-Dash Inspire Award has been formed to support climbers who choose to follow a similar path, both in life and in the mountains. The fund’s goal is to assist climbers before, during, and after expeditions with financial grants and multimedia instruction to help empower them to share their current and future adventures with a wider audience.

This award would not be possible without the support of:

   Black Diamond Equipment

   La Sportiva 

   Mountain Hardwear


   Adventure Film Festival 

   Alpinist Magazine

   American Alpine Club

   Sender Films 

   Jonny Copp Foundation

The Copp-Dash Inspire Award will help support small teams tackling difficult climbs in the great mountains of the world who plan to personally document and share their ascents through a multimedia blend of storytelling elements. Proposed trips or climbs should be focused on unclimbed objectives in distant ranges and regions, requiring a high level of skill and commitment and climbed in a fast, light and clean style that stays true to the progression of expedition climbing.

Proposed documentation styles can include any mix of photos, video or writing that will vividly capture the essence and adventure of the trip or climb. Proposed sharing of these storytelling elements could aspire to involve slideshows, viral film clips, magazine articles, multimedia presentations, etc. Documentation instruction and storytelling mentorship (before and after the expedition) will be provided by the Adventure Film Festival, Alpinist Magazine, Sender Films and professional photographers John Dickey and Mikey Schaefer in order to assist award winners in achieving their documentation and presentation goals.

Application Deadlines:

Application period for the 2015 award will be November 1, 2014 - December 31, 2014 for trips taking place anytime in 2015.

Your application must be submitted by December 31st 2014. Winners will be announced by January 31, 2015.

How Do I Apply?

It’s easy, just fill out the attached form as a PDF or Word Doc and submit it to

Please click here for any questions.



DamNation now on Netflix


DamNation now on Netflix

Patagonia’s award-winning documentary film DamNation is now on Netflix and available for millions of subscribers to watch instantly for the very first time.

DamNation has been sweeping across the country earning fans and awards – including the coveted SXSW Film Audience Choice Award. It’s spurring activism – including more than 42,000 people to date who have asked President Obama to crack down on deadbeat dams.

A release on Netflix expands DamNation’s potential audience dramatically on a platform popular with documentary enthusiasts. The film currently has a Rotten Tomatoes audience score of 89 percent.

“I’m proud to have been involved with this film,” said Patagonia owner and founder Yvon Chouinard. “Time and again, I’ve witnessed how removing an unnecessary dam is the responsible and, eventually, celebrated choice. Ben, Matt and Travis show us why, and they’ve made a beautiful film.”

DamNation is a film odyssey that explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers. It was produced by Patagonia in association with Stoecker Ecological & Felt Soul Media Production.

DamNation has been hailed by The Los Angeles TimesThe Village VoiceNational Geographic and Time Magazine. Chouinard published an op-ed in The New York Times arguing for the removal of low value, high cost dams.

To download press materials and photography, visit:

To view or embed the trailer, visit:

DamNation (87 min, U.S., 2014) – Directed by Ben Knight and Travis Rummel. Produced by Matt Stoecker and Travis Rummel. Editor: Ben Knight. Director of Photography: Ben Knight. Director of Underwater Photography:  Matt Stoecker. Associate Producer: Beda Calhoun. Executive Producer: Yvon Chouinard. Featuring: David James Duncan, David Montgomery, Elmer Crow, Rebecca Miles Jim Waddell, Floyd Dominy, Katie Lee, Lee Spencer and Mikal Jakubal.


Media Contact: Adam Fetcher,



National Geographic's Adventurers of the Year Award


National Geographic's Adventurers of the Year Award

This year is the 10th year that National Geographic has awarded their Adventurers of the Year award.  This award highlights those who pursue their passions in the belief that a life with adventure is worth the risks. 

Patagonia is excited to have four out of the ten nominees for this year’s award within its family circle.  Climbing, adventure sailing; dam busting and traversing the Rockies via paragliders is just a preview of the adventures being nominated. 

Damnation: Ben Knight, Travis Rummel and Matt Stoecker shook up the nation with their thought provoking and inspiring film.  Deadbeat dams have no place on today’s rivers.  This film shed light on what decades on dam building without regard has done to our watersheds.  Ben, Travis and Matt have been on a non stop tour getting the film out to as many folks as possible hoping to get the people involved in taking out dead beat dams. 

Link to Damnation’s Profile:

500 Miles to Nowhere by Gavin McClurg and Will Gadd documents the traverse of the Rockies via paraglider.  An adventure of epic heights, and big risks follows these pilots through their traverse.  This passion project is a visual stunner with views rarely seen by others. 

Will and Gavin's profile:

Liz Clark and the voyage of The Swell:  Liz is no stranger to wide-open places.  In some form or another she has been on the road, or on the open sea since 2006.  This year is no different.  Liz is exploring the open sea in search of ideal surf and ways to live a more earth friendly life.  As stated by Liz, “I use less, need less, and want less–yet have never felt more fulfilled. At times the boat work seems endless and the uncertainties too daunting, yet without these adversities, the simple joys would never be as sweet.”

Liz's profile:

Tommy Caldwell is good at suffering.  He has put up some big boy routes in Yosemite Valley and recently completed a monster traverse in the Patagonia region of South America.  Tommy, along with fellow charger Alex Honnold completed the 5-kilometer traverse of the Fitzroy range in the Patagonia region of Chile.  The route was nearly 5K in length with nearly 4,000 feet of vertical elevation gain linking multiple ridgelines.  The pair accomplished this first accent over four days of brutal foul weather climbing this February.

Tommy's profile:

Here is where voting is taking place for this years People’s choice award  People’s choice award voting

Be sure to check out the video of the 2015 Adventurers of the year: here.


What the Pluck!? - 100% Traceable Down


What the Pluck!? - 100% Traceable Down

Today, Patagonia release a short animated film to show people the realities of conventional down sourcing. Heading into winter, our goal is to help people understand where their goose down comes from. Down is a byproduct of the meat industry. Without safeguards to assure animal welfare, it can be a little scary. This film is designed to put this issue at top of mind.


Investing In Our Oceans’ Health


Investing In Our Oceans’ Health

Investing in Our Oceans' Health

Bureo turns derelict plastic fishing nets collected along the coast of Chile into high-quality skateboard decks – with plans to go global

Millions of tons of plastic enter our oceans each year. According to the United Nations, old fishing gear accounts for more than 10% of plastic pollution. Fishing is a global industry and this is a global issue – it leads to major degradation of our ocean ecosystems.

We’re excited to announce today a seed investment in Bureo Inc., a company that has established a fishing net collection and recycling program along the coast of Chile – transforming the waste into sustainable skateboard decks.

Bureo’s innovative skateboards are manufactured in Chile through their program called “Net Positiva,” which provides fisherman with environmentally sound fishing net disposal and Bureo with highly recyclable and durable raw materials.

And they’re not stopping along the Chilean coast. Bureo is working collaboratively with a wide range of organizations to build a global fishing net collection coalition with the goal of turning this huge source of plastic pollution into a net benefit (pun intended).

“Bureo is not your typical startup – they’ve invented an incredible recycling program by rallying the fishing industry in Chile to turn plastic ocean waste into a great product,” said Patagonia CEO Rose Marcario. “We’re investing in Bureo’s vision to scale their business to a global level and make a serious dent in the amount of plastic that gets thrown away in our oceans.”

Patagonia’s investment comes through its $20 Million & Change fund, which we launched in 2013 to help innovative, like-minded startups bring about solutions to the environmental crisis and other positive change through business. Or, in Yvon’s words, to help entrepreneurs and innovators succeed in “working with nature rather than using it up.”

Check out our video featuring Bureo’s three founders – David Stover, Ben Kneppers and Kevin Ahearn – below. 

Patagonia is providing critical seed financing to Bureo, which previously received support from Start-Up Chile (a program of the Chilean government) and IDEA, Northeastern University’s venture accelerator. Bureo Inc. is a pending B Corporation based in Los Angeles and a 1% for the Planet member.

“Our goal was to create a sustainable business model, relying on the success of our products to expand our social and environmental impact,” said Bureo Director David Stover. “We are fortunate for this opportunity to work with Patagonia, a partner aligned with our vision, and receive an investment from their $20 Million & Change fund.“

Bureo is a contributing member of a growing community of organizations combating the issues of derelict fishing gear, working collaboratively to expand relationships with non-profits and create new inroads with existing plastic collection programs around the globe.

“The challenges facing the ocean environment on a global scale are complex, with plastic pollution representing a major threat” said Bureo Director & Environmentalist Ben Kneppers. “We are working to find solutions through positive products, such as our cruiser skateboard, to shed light on the beauty of the natural environment and inspire others to find solutions of their own. We know that by joining efforts with others we can make the difference we are working towards.”

By securing raw materials through “Net Positiva,” Bureo has developed a custom resin formula for construction of signature Bureo fish shaped skateboards characterized by a distinctive fish scale gripping pattern, swallow tails and a unique locking system.

“We set out to make an inspiring product by incorporating sustainable design and innovative features, and making a board that everyone would enjoy riding.  We want to show people that this material isn’t a burden or a waste, but an incredible raw material with great potential for upcycling,” said Bureo Director and Designer Kevin Ahearn. Bureo recently launched their boards in select U.S. retail locations and online.

More information about Bureo is available at

For more information about Patagonia’s $20 Million & Change fund, click here.


Adam Fetcher, Patagonia /

David Stover, Bureo /
































VENTURA, Calif. (Oct. 15, 2014) – Patagonia today announced a $13 million tax equity investment in solar power for Hawai‘i – joining with local solar finance company Kina‘ole Capital Partners, LLC to create a new fund that will purchase more than 1,000 rooftop solar energy systems in Hawai‘i, where homeowners currently pay three times the U.S. average price for electricity.



Patagonia Announces Addition of Corey Simpson to Ventura-Based Public Relations Team

Patagonia today announced the addition of Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator. In this role, Corey will work closely with Adam Fetcher and Jess Clayton to engage with a wide range of media about Patagonia's key product, environmental and brand stories. Corey brings to the role a deep knowledge of Patagonia, its products and its culture – having worked in the company’s Learning & Development Department for several years. His face will likely be familiar to much of the outdoor industry media, as Corey has also been supporting the PR team with line showings at the Outdoor Retailer trade show for the past two seasons. Corey has a BA in Communications from UC Santa Barbara and is an avid outrigger paddler, skier and runner. He can be reached at:


Patagonia Launches Truth to Materials Collection

Patagonia Launches Truth to Materials Collection

Today Patagonia is launching a new collection called Truth to Materials - a capsule collection containing seven styles which explore radical new methods of manufacturing, born from a desire to reimagine the first stage of a product’s life: the source of raw materials. Each piece is made from reclaimed or alternatively sourced fabrics -- Men's Undyed Cashmere Snap-T Pullover, Women's Undyed Cashmere Cardigan, Men's Reclaimed Cotton Hoody, Women's Reclaimed Cotton Crew, Men's Reclaimed Wool Jacket, Women's Reclaimed Wool Parka, and the Reclaimed Down Scarf.

Patagonia Funds Environmental Groups Worldwide

Today we released our “Environmental & Social Initiatives 2014” book that details the steps we took over the last year toward becoming more environmentally and socially responsible. We are excited to highlight our growing support for grassroots environmental organizations around the world.  

WSJ: Companies Boost Startup Spending

Patagonia was mentioned in The Wall Street Journal article titled "Companies Boost Startup Spending" focusing on the growing trend of Venture Capital funds.

New Patagonia Ad: Best Weed in Town

New Patagonia Ad: Best Weed in Town

We'd like to call your attention to a new ad we're running for the next iteration of Patagonia’s plant-based Yulex wetsuit for Fall/Winter 2014 in select publications this fall.

The ad states: WE HAVE THE BEST WEED IN TOWN (and we’re giving it away)

NYT: At Patagonia, the Bottom Line Includes the Earth

Patagonia’s promotion of Yulex is the latest example of its unusual commitment to advancing sustainability, sometimes at the expense of its bottom line. It introduced organically grown cotton into its products in the 1990s, pushing ahead even though it lost customers and money on the transition. It has rejiggered its corporate structure so it can count success in factors that benefit the public, like helping the environment, rather than simply maximizing profit, without the fear of being sued by potential investors.

A New & Press Blog

We launched a brand new in the past week. In a few words, the new site provides our customers with a really beautiful, streamlined experience on any device – getting people closer to the sports they love and giving a more transparent look at the factories where their gear is made. Below, I’ve described a few more key features – definitely let me know if you’re interested in more information. Best thing to do is just give it a rip!



Ventura, Calif. (July 8, 2014) – Patagonia today launched the award-winning documentary film DamNation on iTunes and through several On Demand services. DamNation is a film odyssey that explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers.