FOR IMMEDIATE RELEASE                         

VENTURA, Calif. — Amid record-breaking early voting turnout, Patagonia is running a digital advertisement targeted at young voters in Atlanta, Pittsburgh and Reno, illustrating the power they have in the upcoming November 8 midterms. This is one part of Patagonia’s larger elections strategy to contribute to a healthy democracy and healthy planet.

Link here: https://pat.ag/YouScareThem

The ad was directed and produced in Atlanta, and all the participants in the ad are activists and voters who live in Atlanta. The ad will appear on online outlets such as YouTube, Snapchat, Apple TV+, HBO Max and Roku. Narrating the ad is Evan Malbrough, who founded the Georgia Youth Poll Worker Project.

Note: Patagonia stopped paid advertising on Facebook and Instagram in 2020. Therefore, Patagonia continues not to pay for advertising on Meta properties.  

“A strong democracy creates the foundation for progress on every issue we care about,” said Patagonia CEO Ryan Gellert. “Patagonia’s goal with this ad is to motivate and mobilize young voters. They have the power to decide policy on climate and everything else facing their generation.”

Why Atlanta, Pittsburgh and Reno?

  • Patagonia has stores and employees in each city, including an outlet and distribution center in Reno that employ more than 700 people. Patagonia has one store in Buckhead in Atlanta and will soon open a second Atlanta store on the BeltLine, and a store in the Shadyside neighborhood of Pittsburgh.

  • Each city is home to large populations of young people of color who are on the frontlines of the climate crisis.

  • Those cities are located in states that are critical for future climate legislation and need more policies at the state and federal level to advance conservation, climate and biodiversity goals.

In addition to Patagonia’s media buy, Patagonia is supporting several nonprofits to help young voters learn their options for registering to vote and voting on or before Election Day, including:

  • My School Votes to reach 18-year-olds in high schools

  • Rise to reach college students

  • The ACLU of Georgia to recruit and train youth poll workers in Atlanta

Patagonia has encouraged its community to vote for climate leaders for decades, and the upcoming midterms are no exception. Visit patagonia.com/midterm-elections for more information. 

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