A favorite shirt is never just a shirt. Its pockets hold treasures, its fabric carries memories, and every worn-out spot tells a story. But what happens when it’s finally too worn to repair?
Oct. 14, 2026
FOR IMMEDIATE RELEASE
Contact: patagoniapress@patagonia.com
VENTURA, Calif. — Patagonia announced today that customers can now purchase Worn Wear products on patagonia.com, reinforcing the company’s commitment to keep its products in use longer.
Worn Wear is Patagonia’s used clothing business. The company buys back used gear from customers in exchange for Patagonia gift cards. Patagonia employees inspect every product for eligibility, authenticity, condition, functionality and cleanliness. They accept trade-ins at all Patagonia retail stores in the U.S. and on Patagonia.com.
As of today, Patagonia customers can purchase new and used clothing in the same transaction on patagonia.com. Before this, customers had to use two separate websites — one for new products and one for Worn Wear. The move supports the company’s long-held belief that durable products made to last can play a part in solutions to the climate and nature crisis.
“One of the best things we can do for the planet is to keep what we own in play for as long as possible and push back against a culture of endless consumption,” said Sam Brown, head of resale at Patagonia. “We’re connecting new and used shopping modes, not just to improve the customer experience, but also to create a less-harmful way of doing business, one that extends the life of the things we’ve already made with resources we’ve already extracted.”
Worn Wear will be supported by an enriched experience, where customers can search for used and new inventory on one website, then check out in a single cart. Centralizing the shopping experience is the last step in a fully in-house Worn Wear business. The company previously brought all Worn Wear warehousing, shipping and customer service operations in-house. Patagonia had previously outsourced those operations to a third party.
“Our designers relentlessly focus on quality,” Brown said. “We build products to be durable and timeless, and we back all new and used products with our warranty, the Ironclad Guarantee. Moving Worn Wear onto patagonia.com will immediately put Worn Wear in front of a larger audience and make it easier for customers to opt for used instead of new.”
Stats
Patagonia launched the Worn Wear clothing resale business in 2017.
Worn Wear sold nearly 160,000 items in fiscal year 2026, generating approximately $13 million in net sales.
Worn Wear’s team of more than 40 associates processed more than 230,000 items last year.
Patagonia has been repairing customers’ clothing since the 1970s and today operates repair through global repair centers, repair tours and in-store repairs.
Photos
Available here.
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid to Holdfast Collective to protect the planet.
VENTURA, Calif. — After an incredible mobilization, Patagonia announced today it successfully reached the goal of the 11.2 Million Vote Project: The company’s customers and community motivated hundreds of thousands of their friends and family to create individualized plans to vote in this year’s U.S. midterm election.
The following letter was sent Sept. 30 as an official comment from Patagonia.
The Honorable Brooke Rollins
Secretary of Agriculture
U.S. Department of Agriculture
1400 Independence Ave, SW.
Washington, D.C., 20250
The Honorable Tom Schultz
Chief
U.S. Forest Service
201 14th St. SW
Washington, D.C., 20250
RE: Comments on the Draft Environmental Impact Statement for Rescission of the 2001 Roadless Rule — Outdoor Business Opposition and Support for Alternative 1
Dear Secretary Rollins and Chief Schultz:
Patagonia is a U.S.-based outdoor apparel company with a 50-year history of environmental activism. We believe deeply in the urgent, shared responsibility to protect our natural resources. The future of our business, the outdoor recreation economy and our planet relies on the health of wild places, including inventoried roadless areas.
We write in strong opposition to the U.S. Department of Agriculture's (USDA) proposal to rescind the 2001 Roadless Rule. We urge USDA to select Alternative 1, the No Action alternative in the Draft Environmental Impact Statement (DEIS) for the final rule. As a company whose livelihood depends directly on the conservation of, and access to, America's national forests, we believe both Alternatives 2 and 3 will cause real, lasting harm to our business, the gateway communities in which we operate and the customers we serve.
Since its inception, the Roadless Rule has helped safeguard 58.5 million acres of wild national forest – areas that supply clean water, support wildlife habitat and biodiversity, provide important climate and watershed benefits, and offer unparalleled outdoor recreation experiences. National Forest System lands alone draw an estimated 159 million visits annually, generating substantial economic activity and employment for the rural and gateway communities surrounding them.[1]
Roadless areas are foundational to our nation's powerful and growing outdoor economy. Recreation on public lands, much of it centered on backcountry experiences, anchors a $1.3 trillion national outdoor recreation economy that supports 5.2 million American jobs. Opening these lands to road construction, reconstruction, industrial-scale logging and other extraction risks disrupting sustainable, dependable income streams from recreation and tourism that gateway communities and businesses depend on.[2] Protection of inventoried roadless areas does not mean prohibiting land from generating monetary value. It is instead stewarding vital sources of income for families and communities across the country, many of whom may have suffered the effects of boom-and-bust extractive industry before.
The Roadless Rule has proven to be one of the most consistently popular federal land-management policies in the nation's history. A February 2026 national poll found 76 percent of likely voters support keeping the Roadless Rule intact.[3] To disregard overwhelming support for the rule undermines the very ideals our nation's public lands are founded upon. The voices expressing support for the 2001 Roadless Rule represent not only a broad swath of Americans across the country, but also the customers, employees, and communities of outdoor businesses like ours. We believe it is our responsibility to represent the interests and desires of our community to retain this rule in its entirety.
Additionally, the 2001 rule has endured for nearly 25 years because it has delivered stability, predictability, and broad bipartisan backing across the country. That certainty has helped businesses like ours invest in gateway communities and build lasting partnerships. Undoing the rule now would create unnecessary ambiguity about the management of the landscapes our customers and business depend upon, while eroding the regulatory consistency that supports long-term investment decisions.
Patagonia respectfully urges USDA to select Alternative 1, the No Action alternative and retain the 2001 Roadless Rule in its entirety. Outdoor businesses, gateway communities, and recreationists have built livelihoods and traditions around the durability of this protection across millions of acres of forests. We ask the agency to respect the overwhelming wishes of the public and prioritize long-term economic stability for businesses and communities: retain the rule.
Thank you for considering our comments.
Respectfully submitted,
Ryan Gellert
CEO
Patagonia, Inc.
[1] The Pew Charitable Trusts, "An Update on the 'Roadless Rule,'" Feb. 18, 2026 https://www.pew.org/en/research-and-analysis/articles/2026/02/18/an-update-on-the-roadless-rule
[2] Outdoor News, "Trump administration moves to end roadless rule on national forests," Aug. 2026 (statement of Devin O'Dea, Backcountry Hunters & Anglers) https://www.outdoornews.com/2026/08/18/trump-administration-moves-to-end-roadless-rule-on-national-forests/
[3] Defenders of Wildlife, "Trump Administration Advances Roadless Rule Repeal at the Expense of Wildlife, Clean Water and Public Will," press release, Aug. 2026 (citing Feb. 2026 Susquehanna Polling and Research national poll) https://defenders.org/newsroom/trump-administration-advances-roadless-rule-repeal-expense-of-wildlife-clean-water-and
VENTURA, Calif. — Patagonia has a plan to reach millions of environmentalists who did not vote in the 2024 U.S. General Election.
The company announced today it will launch the 11.2 Million Vote Project this Saturday, Sept. 26, which is Public Lands Day. There are 90 million acres of public land at threat across the U.S, and research from the Environmental Voter Project found that 11.2 million registered-to-vote environmentalists did not vote in the 2024 election.
VENTURA, Calif. - Sept. 9, 2026 - Patagonia today introduced the PSI Vest 2.0, the next generation of its PSI (Personal Surf Inflation) Vest and the latest advancement in the company’s ongoing effort to make big-wave surfing safer.
VENTURA, Calif. — For the second time in nine years, outdoor apparel company Patagonia is suing the Trump administration for shrinking Bears Ears National Monument.
The filing comes after President Donald Trump announced July 13 the reduction of Bears Ears by approximately 91 percent and Grand Staircase-Escalante National Monument by approximately 90 percent. In total, nearly 3 million acres of land lost national monument protections in what became the largest cut to public lands protection in U.S. history.
The following is a statement from Patagonia CEO Ryan Gellert regarding the presidential proclamations shrinking Bears Ears and Grand Staircase-Escalante national monuments. Learn more and get involved at Patagonia Action Works.
Today’s action by the Trump administration to all but eliminate Bears Ears and Grand Staircase-Escalante national monuments is yet another attempt to liquidate lands that Tribes and the American public hold dear.
Tribal Nations are the original stewards of the area, with ties to Bears Ears and Grand Staircase-Escalante stretching back thousands of years. It is vital we support their vision to ensure these sacred cultural landscapes are protected. Today’s move by the president does the exact opposite. It is the government turning its back on tribal co-management and opening the land to industry interest. We remain committed to defending the land with those who have stewarded the area for time immemorial.
We are proud to have been part of the coalition of Tribal Nations and environmental groups that worked for years to establish Bears Ears National Monument. In December 2017, when the first Trump administration illegally gutted Bears Ears by 85 percent, Patagonia joined with businesses, conservation groups and Tribal Nations to sue the federal government and protect these sacred lands. It was the first time a company had taken a sitting president to court over public land protection.
We have never before seen a whole-of-government attack on environmental regulation, climate action, public lands and nature like we have in the past year and a half. A few examples: The administration last week dismantled protections from the Endangered Species Act. In April, Congress removed protections from the headwaters of the Boundary Waters Canoe Area Wilderness, opening it to a Chilean mining company. Last summer, Congress attempted to sell off public lands to balance the federal budget. These executive orders continues that onslaught. Every attempt is unpopular and meant for retribution or to enrich themselves or other billionaires.
What was said at today’s White House press conference was a blatant lie. Utahns have repeatedly said they do not want Tribal voices shut out or to see the monuments shrunk and given to developers. The people who hunt, fish, climb, hike and simply love these places span every political party, age and background, making public lands supporters one of the most diverse coalitions in America today.
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
Most memoirs tell a life story in a single volume. Barry Blanchard’s life requires two. Over 40 years pioneering routes on the world’s most challenging peaks—surviving avalanches, enduring mountain storms and gaining recognition as a one of the world’s leading alpinists—the Canadian climber’s story continues in The Echo: Stories from the Edge of Survival (Sept. 15, 2026, Patagonia, hardcover and ebook; audiobook by PRH).
Over the past several years, we’ve tried to find a path forward that would allow Pattie Gonia to continue their work while also protecting the Patagonia trademark. These conversations have included multiple proposals—each intended to support that path—along with ongoing dialogue and genuine efforts to avoid this ending up in court. Unfortunately, we could not reach an agreement.
FOR IMMEDIATE RELEASE
Contact: PatagoniaPress@patagonia.com
As extreme weather around the world grows deadlier, a new generation of leaders is rising to face the challenges. In the American South, hard hit by climate disasters, three unlikely heroes take on one of the most powerful industries in the world.
Twenty-five-year-old Justin J. Pearson rallies a multiracial grassroots coalition to try and defeat a crude oil pipeline in Memphis, Tenn. Roishetta Ozane, a mother of six from Louisiana, transforms personal loss into political action, taking her fight from the storm-ravaged streets to the halls of Congress. Sharon Wilson, a former oil insider turned methane hunter, uses infrared cameras to expose invisible deadly gases pouring from fracking sites and pipelines in Texas that have been hiding in plain sight.
Backing them are unlikely allies, descendants of John D. Rockefeller, who are exposing ExxonMobil’s decades long coverup. Together, this coalition uncovers what they call Big Oil’s “Big Con” — an industry doubling down on fossil fuels while disguising the truth.
“This is Not a Drill” is the story of courage, betrayal and grassroots victories showing how people, armed with only grit and determination, can stand up to power.
Directed by: Oren Jacoby
Written by: Betsy West
Film Subjects: Roishetta Ozane, Justin J. Pearson, Sharon Wilson
Produced by: Sam Jinishian, Janet Klein, Betsy West, Alex Lowther, Monika McClure
Consulting Producer: Sam Pollard
Genre: Documentary, Environmental, Political
Runtime: 80 minutes
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
About Storyville Films
Storyville Films was founded by Academy Award®-nominee Oren Jacoby to produce documentaries and series driven by strong personal narratives of conscience, courage and innovation. Jacoby and fellow Academy Award®-nominees Julie Cohen and Betsy West serve as Storyville’s directors. Films by the Storyville partners include West and Cohen’s Oscar®-nominated RBG, Julia, and My Name is Pauli Murray; Jacoby’s On Broadway, Shadowman, My Italian Secret, Constantine’s Sword and Sister Rose’s Passion, which was nominated for an Oscar® for Best Documentary Short Film.
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Rodale Institute announced today that Holdfast Collective, Patagonia’s nonprofit shareholder, has approved a $1.55 million, three-year grant renewal supporting the expansion of the Rodale Institute Regenerate Ventura project as part of a vision for county-wide transformation from conventional agriculture to organic and regenerative organic agriculture. The Institute’s regenerative organic mission is directly aligned with Holdfast’s and Patagonia’s shared vision for the future of agriculture.
Our employees, customers and communities depend on public lands. Moving the United States Forest Service’s headquarters to Utah will gut the agency and effectively remove anyone who doesn’t move to an office 2,000 miles away from its current location. By shutting down USFS research stations, culling staff, and moving the headquarters away from where decisions about federal lands are made, it will be surprising if USFS can effectively manage anything at all.
The recent decision to restart the pipeline that caused the 2015 oil spill off Refugio State Beach puts our communities at risk of another disaster. This same pipeline released more than 400,000 gallons of crude oil, killing untold numbers of wildlife and closing 150 miles of coastline and 138 square miles of fisheries for more than a month. As a California-based company whose employees and customers depend on clean water, we’re joining our community in opposing this reckless decision.
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
VENTURA, Calif. — Patagonia announced today that its board of directors has a new chair and two new members.
Claire Chouinard, daughter of Patagonia founder Yvon Chouinard is assuming the role of board chair from Charles Conn, who held the role since 2019. Conn will remain on the board as a member and close advisor to Claire Chounard in her new role.
The new members are Barbara Martin Coppola, former CEO of Decathlon and chief digital officer of Ikea; and Natasha Chand, former vice president of corporate development of Levi Strauss & Co., business unit director of Target and co-founder and CEO of private brands at Amazon.
Coppola and Chand join current board members Claire Chouinard, Fletcher Chouinard, Malinda Chouinard, Yvon Chouinard, Charles Conn, Daniel Emmett, Ryan Gellert, Ayana Elizabeth Johnson, and Kris Tompkins.
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
Fly fishing, outdoor adventure, and deep reverence for water and wilderness converge in Riverhorse Nakadate’s stunning book.
For more than 50 years, Patagonia has championed its employees’ right to peaceful activism—offering time off for volunteering, providing nonviolent direct action training, and even helping with bail when someone is arrested at a protest.
The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years. To support the Minneapolis-St. Paul community, we are donating to local organizations selected by our St. Paul store team. We are also writing to US senators in every state where we have employees to encourage them to vote against further funding for DHS and ICE. And we’re calling on other businesses to step up and join in solidarity.
There have been 12 shootings by ICE and Border Patrol agents since September 2025. We are witnessing the militarization of our cities, the expansion of unchecked enforcement power, and a campaign of terror against communities of color and immigrants. This must end.
Please join us and the ACLU by contacting your senators and telling them to vote against a bill that will increase DHS and ICE funding. History shows that public pressure and collective action work, as demonstrated by the people of Minneapolis. We’re inspired by their resolve, their compassion and their courage.
With so many environmental rollbacks this past year, we’ve mobilized where we believe we can be most effective: protecting the natural world. But we can’t stand by while our communities are targeted by government-sanctioned violence.
Patagonia wrote to the U.S. Senators representing every state where the company employs people yesterday, urging the senators to vote against further funding for Immigrations and Customs Enforcement.
Here’s the text of each of those letters.
Today Patagonia filed a trademark infringement lawsuit against the entrepreneur, drag queen, and activist Pattie Gonia. While we wish we didn’t have to do this – and actively engaged with Pattie for several years to avoid this – it has become necessary to protect the brand we have spent the last 50 years building.
We’re not against art, creative expression, or commentary about our brand. We want Pattie to have a long and successful career and make progress on issues that matter – but in a way that respects Patagonia’s intellectual property and ability to use our brand to sell products and advocate for the environment. For more than three years, Patagonia engaged in open dialogue with Pattie Gonia to discuss ways she could continue her environmental and social advocacy, brand deals, and other work without infringing on our trademarks. We thought we’d reached an agreement and, for a while, it worked.