Patagonia today announced the addition of Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator. In this role, Corey will work closely with Adam Fetcher and Jess Clayton to engage with a wide range of media about Patagonia's key product, environmental and brand stories. Corey brings to the role a deep knowledge of Patagonia, its products and its culture – having worked in the company’s Learning & Development Department for several years. His face will likely be familiar to much of the outdoor industry media, as Corey has also been supporting the PR team with line showings at the Outdoor Retailer trade show for the past two seasons. Corey has a BA in Communications from UC Santa Barbara and is an avid outrigger paddler, skier and runner. He can be reached at: firstname.lastname@example.org.
Today Patagonia is launching a new collection called Truth to Materials - a capsule collection containing seven styles which explore radical new methods of manufacturing, born from a desire to reimagine the first stage of a product’s life: the source of raw materials. Each piece is made from reclaimed or alternatively sourced fabrics -- Men's Undyed Cashmere Snap-T Pullover, Women's Undyed Cashmere Cardigan, Men's Reclaimed Cotton Hoody, Women's Reclaimed Cotton Crew, Men's Reclaimed Wool Jacket, Women's Reclaimed Wool Parka, and the Reclaimed Down Scarf.
Truth to Materials honors the purest form of a material possible, be it minimally processed cashmere and wool, or going beyond organic by reusing cutting room scrap that was otherwise destined for the landfill. It’s about discovering the origin of a material and staying as true to that as possible during every step of design and manufacturing. The clothes in this collection represent a deeper dive into the progress Patagonia has already made—with materials like organic cotton and recycled polyester—but with less dyeing and processing, fewer virgin resources and an even greater focus on craftsmanship.
1. Reclaimed Wool: Calamai / Italy
Figli di Michelangelo Calamai was founded in 1878, roughly 100 years before the birth of the environmental movement. Calamai is dedicated to producing reclaimed wool. The finished product uses garments and manufacturing scrap and blends them into a variety of knits, weaves and weights as well as textures. The reclaimed wool used by Patagonia is made from discarded wool sweaters that are shred into usable fiber - just like the early days - and mixed with polyester and nylon for strength.
2. Reclaimed Cotton: TAL Group / China & Malaysia
The typical life of a cotton garment, whether it’s conventional or organic, is a straight line to the landfill. Growing, spinning and weaving leads to cutting and construction and that leads to consumer use which eventually leads to the dump. Thanks to a partnership with the TAL Group, one of the larger garment manufacturers in the world, Patagonia has been able to take cotton consumption and twist it closer to the elusive closed-loop. Since 2011, the TAL Group has been saving their cotton scraps by sweeping the floors of their factories in China and Malaysia - saving hundreds of tons of cotton from the landfill. This once-useless cutting-room scrap is then spun into fully functional fabrics. Reclaimed cotton is neither bleached nor dyed and is traceable from raw material to retail store.
3. Undyed Cashmere: Mongolian plateau region
Mongolian nomads have long known that the key to keeping their grasslands healthy is moving their herds and maintaining a proper ratio of goats to sheep. Patagonia's undyed cashmere is hand-harvested by Mongolian goat herders who brush their flocks as they shift grazing grounds according to the seasons. The colors of the yarns - whites, browns and tans - are as nature intended. The end result is a material untouched by the process of fiber dyeing, which lessens the environmental impact and gives the material an even softer hand.
4. Reclaimed Down: Alabama Chanin / Alabama, USA
Patagonia has partnered with designer and artisan Natalie Chanin, of Alabama Chanin, for a one-of-a-kind reclaimed down project. Damaged, returned down jackets (that cannot be repaired) have been collected in bales in Patagonia’s shipping warehouse for years through it's Common Threads Partnership recycling program. Together with the artisan quilters of Alabama Chanin, the companies have developed a warm and wearable work of art that masquerades as a scarf. Each scarf is a numbered, limited edition.
See the collection here.
Nano-Air™ Hoody and Jacket offer unprecedented stretch plus breathability and are insulated with FullRange™ insulation - a Patagonia exclusive that will change the way we dress for the mountains.
PATAGONIA PARTNERS WITH ARTISTS ACROSS THE COUNTRY TO BRING ENVIRONMENTAL FOCUS TO MIDTERM ELECTIONS
“Vote the Environment” campaign uses art to inspire youth awareness about environmental issues at stake on Election Day
Today we released our “Environmental & Social Initiatives 2014” book that details the steps we took over the last year toward becoming more environmentally and socially responsible. We are excited to highlight our growing support for grassroots environmental organizations around the world.
Patagonia was mentioned in The Wall Street Journal article titled "Companies Boost Startup Spending" focusing on the growing trend of Venture Capital funds.
We'd like to call your attention to a new ad we're running for the next iteration of Patagonia’s plant-based Yulex wetsuit for Fall/Winter 2014 in select publications this fall.
The ad states: WE HAVE THE BEST WEED IN TOWN (and we’re giving it away)
Patagonia’s promotion of Yulex is the latest example of its unusual commitment to advancing sustainability, sometimes at the expense of its bottom line. It introduced organically grown cotton into its products in the 1990s, pushing ahead even though it lost customers and money on the transition. It has rejiggered its corporate structure so it can count success in factors that benefit the public, like helping the environment, rather than simply maximizing profit, without the fear of being sued by potential investors.
We opened a new store on July 23 in Marunouchi, Tokyo -- Japan’s central gathering place of a wide array of companies and businesspeople. Click through to see images.
We launched a brand new Patagonia.com in the past week. In a few words, the new site provides our customers with a really beautiful, streamlined experience on any device – getting people closer to the sports they love and giving a more transparent look at the factories where their gear is made. Below, I’ve described a few more key features – definitely let me know if you’re interested in more information. Best thing to do is just give it a rip!
FROM THE CLEANEST LINE: Patagonia's Plastic Packaging – A study on the challenges of garment delivery
We invite you to read here about our progress in examining this area of our distribution process and how we’re working through potential ways to lessen our impact going forward, while making sure our products reach you undamaged.
Ventura, Calif. (July 8, 2014) – Patagonia today launched the award-winning documentary film DamNation on iTunes and through several On Demand services. DamNation is a film odyssey that explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers.
In case you haven’t heard the news, I want to call your attention to a major, hard-won environmental victory yesterday, with the Chilean government's cancellation of environmental permits for the HidroAysén five-dam power project that threatened Patagonia's free-flowing Baker and Pascua Rivers. We congratulate the Chilean people for their victory.
“DamNation” Premiere Screening in Washington, D.C., Brings Together Media and Political Leaders, Filmmakers and Chef David Chang of Momofuku
On June 5, Patagonia will host a special Washington, D.C., screening of DamNation, an award-winning documentary film odyssey that explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers.
Don't miss it! The New York Times published an op-ed by Yvon Chouinard, Patagonia founder and DamNation executive producer, calling for the removal of low value, high cost, "deadbeat dams." Read the piece here.
Watch the DamNation trailer, download the film on Vimeo and learn more about this growing movement by visiting www.damnationfilm.com.
PATAGONIA INVESTS IN EFFICIENT TEXTILE PROCESSING COMPANY CO2NEXUS THROUGH $20 MILLION & CHANGE FUND
Cutting-edge startup provides enhanced cleaning platform using zero water & less energy
Campaign aims to demystify fly fishing – making it more accessible by offering simple gear, easy techniques and basic teachings for all ages and skill levels.
Patagonia today announced that Rose Marcario, CEO of Patagonia Works, the parent company of Patagonia, Inc., will also assume the role of President and CEO of Patagonia.
Special Lager Beer Crafted by New Belgium Brewing Celebrates Patagonia's 40 Years in Business.
Patagonia to be the first apparel manufacturer of its size to move entire down supply chain to non force-fed, non live- plucked Traceable Down starting with the Fall 2014 season.