PATAGONIA’S NEW CAMPAIGN AIMS TO PROTECT CLIMBING PARADISE - DEFINED BY THE LINE

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PATAGONIA’S NEW CAMPAIGN AIMS TO PROTECT CLIMBING PARADISE - DEFINED BY THE LINE

Today, Patagonia releases Defined By The Line, a film about climber Josh Ewing and his story of converting his passion for climbing into a passion for protecting the public lands of Southeastern Utah known as Bears Ears. Bears Ears contains landscapes vital for climbers – as well as more than 12,000 years of human history and sacred Native American traditions now facing destruction in the face of aggressive oil and gas development, looting of archaeological sites, and un-managed off-road vehicle use.

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The New Localism

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The New Localism

The New Localism recognizes we can no longer pass through remote, wild places and trust they will remain that way,” said Hans Cole, Patagonia Environmental Advocacy and Campaigns Manager. “Patagonia is bringing our resources to bear on threats to our planet, far and wide, by telling stories of athletes and activists who remind us we’re all locals living in a global world and we all have a chance to make a difference.

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Kids: Our Best Product – Participating in the Champions of Change for Working Families event at the White House

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Kids: Our Best Product – Participating in the Champions of Change for Working Families event at the White House

It’s an honor to be recognized by President Obama for our commitments to working families. I share this gratitude with Malinda Chouinard, who has always made Patagonia a great place for families, and with Anita Furtaw, who developed an award-winning on-site child development program for our Ventura headquarters 30 years ago, and has run it ever since.

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PATAGONIA PROMOTES LISA WILLIAMS

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PATAGONIA PROMOTES LISA WILLIAMS

Patagonia CEO Rose Marcario today announced the promotion of Lisa Williams to Chief Product Officer, with end-to-end responsibility for all aspects of design, line management, merchandising, inventory and product marketing. 

“Our imperative to build the best product with the most responsible supply chain in the world has never been more important,” said Marcario. “Lisa has brought us great leadership, excellent instincts and unparalleled skills as a merchant since she joined Patagonia almost 14 years ago. In this elevated role, Lisa will continue to meet the high demands of customers around the globe for whom outdoor sports are a way of life.” 

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PATAGONIA INVESTS IN THE BUSINESS OF SCIENCE TO HELP SOLVE THE ENVIRONMENTAL CRISIS

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PATAGONIA INVESTS IN THE BUSINESS OF SCIENCE TO HELP SOLVE THE ENVIRONMENTAL CRISIS

Chemicals are a required component in achieving the high performance needed for harsh outdoor conditions – it’s what makes waterproof materials stand up to torrential wilderness downpours, jackets that can resist wind on a steep pitch and pants that have the right amount of protection as you’re knee-deep in fresh powder. 

And yet, these chemicals we rely on for technical performance can be toxic and persist in the environment, a serious issue Patagonia is tackling aggressively. We recently discussed the ups and downs around this issue in a blog post on The Cleanest Line.

 

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PATAGONIA MOBILE WORN WEAR TOUR: IF IT’S BROKE, FIX IT

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PATAGONIA MOBILE WORN WEAR TOUR: IF IT’S BROKE, FIX IT

Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.

Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.

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Kyle Thiermann - Journey to make Mavericks

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Kyle Thiermann - Journey to make Mavericks

Discovery Digital's new adventure network, Seeker, just picked up its latest YouTube series, Making Mavericks. The series is an up close and personal journey following Patagonia surf Ambassador Kyle Thiermann as he works to get into the Mavericks big wave event, helps protect our oceans from serious environmental threats and gives viewers a personal look at his own world along the way.

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Patagonia Releases Mile For Mile Film

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Patagonia Releases Mile For Mile Film

VENTURA, California. (March 19, 2015) The future Patagonia National Park is open and ready for visitors – but a final push is needed to connect local people and visitors from around the world to this remarkable environment.

Today, Patagonia releases Mile For Mile, a film that celebrates one of the world’s most inspiring landscapes through the sport of trail running – and asks people to help fund the more than 50 miles of trail needed to make the future Patagonia National Park truly accessible to those who want to enjoy it.

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Tommy Caldwell and Alex Honnold Win 2015 Piolets d'Or Award

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Tommy Caldwell and Alex Honnold Win 2015 Piolets d'Or Award

Patagonia ambassador Tommy Caldwell and climbing partner Alex Honnold have been honored with one of mountaineering's highest awards, the Piolets d'Or for their traverse of the Fitz Roy massif in southern Patagonia.  These two completed the near 3 miles of climbing in a 5 day push.  

Please see the link to the full Rock and Ice article here

 

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Patagonia’s Yvon Chouinard Selected as one of AMA’s 2015 Marketing Hall of Fame Inductees

The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame: Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Trevor Edwards, president, Nike Brand, Nike, Inc.; and David Aaker, vice chairman, Prophet, professor emeritus, BerkeleyHaas School of Business, UC Berkeley.

“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by Yvon Chouinard, David Aaker, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”

Click here to read more.

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TOMMY CALDWELL AND KEVIN JORGESON FIRST TO SUCCESSFULLY FREE CLIMB YOSEMITE’S DAWN WALL

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TOMMY CALDWELL AND KEVIN JORGESON FIRST TO SUCCESSFULLY FREE CLIMB YOSEMITE’S DAWN WALL

VENTURA, California. (January 14, 2015) - Patagonia today congratulates ambassador Tommy Caldwell and partner Kevin Jorgeson on the first successful free climb of the Dawn Wall, the hardest route up El Capitan in Yosemite Valley. Caldwell first conceived the idea of the climb in 2007 and has been working towards it ever since. Today marks the successful end to Caldwell’s seven-year-long relationship with the Dawn Wall.

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NSF Releases Global Traceable Down Standard - Developed With Patagonia

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NSF Releases Global Traceable Down Standard - Developed With Patagonia

This month, the globally-recognized, independent certification organization release NSF International released the Global Traceable Down Standard. That means companies of all kinds will have the option of joining Patagonia at the highest level of certification, or finding an achievable but rigorous entry point to gain a foothold as they work toward it. This post contains NSF's press release, some key background and a quote from Patagonia COO Doug Freeman.

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This Black Friday, Investing in the Things we Already Own

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This Black Friday, Investing in the Things we Already Own

This Black Friday, investing in the things we already own

plus all-day Worn Wear Swaps in eight major markets!

Patagonia builds clothing that is made to last – sometimes longer than a person has a use for it. Recycling is great, but the most responsible option is to get those items that are no longer being used into the hands of someone who will put them back into action. Thats what our Worn Wear program is all about.

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Patagonia Names New General Manager For Europe

Patagonia announces new General Manager in Europe 

AMSTERDAM (Nov. 17, 2014) – Patagonia today welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East.

Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed & ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters.

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Copp-Dash Inspire Award Accepting Applications for 2015

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Copp-Dash Inspire Award Accepting Applications for 2015

The Copp-Dash Inspire Award is currently accepting applications through December 31, 2014

Jonny Copp and Micah Dash were two of America’s leading alpine climbers, adventuring to the farthest corners of the world in search of first ascents in the purest of style. It was on just such a mission in May 2009, in western China's Sichuan province, that Jonny and Micah were killed in an avalanche along with filmmaker Wade Johnson. With Jonny and Micah’s deaths we lost two of the great alpinists, characters, and storytellers the North American climbing world has recently known.

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DamNation now on Netflix

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DamNation now on Netflix

Patagonia’s award-winning documentary film DamNation is now on Netflix and available for millions of subscribers to watch instantly for the very first time.

DamNation has been sweeping across the country earning fans and awards – including the coveted SXSW Film Audience Choice Award. It’s spurring activism – including more than 42,000 people to date who have asked President Obama to crack down on deadbeat dams.

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National Geographic's Adventurers of the Year Award

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National Geographic's Adventurers of the Year Award

This year is the 10th year that National Geographic has awarded their Adventurers of the Year award.  This award highlights those who pursue their passions in the belief that a life with adventure is worth the risks. 

Patagonia is excited to have four out of the ten nominees for this year’s award within its family circle.  Climbing, adventure sailing; dam busting and traversing the Rockies via paragliders is just a preview of the adventures being nominated. 

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