Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.
Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.
Discovery Digital's new adventure network, Seeker, just picked up its latest YouTube series, Making Mavericks. The series is an up close and personal journey following Patagonia surf Ambassador Kyle Thiermann as he works to get into the Mavericks big wave event, helps protect our oceans from serious environmental threats and gives viewers a personal look at his own world along the way.
VENTURA, California. (March 19, 2015) - The future Patagonia National Park is open and ready for visitors – but a final push is needed to connect local people and visitors from around the world to this remarkable environment.
Today, Patagonia releases Mile For Mile, a film that celebrates one of the world’s most inspiring landscapes through the sport of trail running – and asks people to help fund the more than 50 miles of trail needed to make the future Patagonia National Park truly accessible to those who want to enjoy it.
Patagonia ambassador Tommy Caldwell and climbing partner Alex Honnold have been honored with one of mountaineering's highest awards, the Piolets d'Or for their traverse of the Fitz Roy massif in southern Patagonia. These two completed the near 3 miles of climbing in a 5 day push.
Please see the link to the full Rock and Ice article here.
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The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame: Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Trevor Edwards, president, Nike Brand, Nike, Inc.; and David Aaker, vice chairman, Prophet, professor emeritus, BerkeleyHaas School of Business, UC Berkeley.
“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by Yvon Chouinard, David Aaker, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”
Click here to read more.
VENTURA, California. (January 14, 2015) - Patagonia today congratulates ambassador Tommy Caldwell and partner Kevin Jorgeson on the first successful free climb of the Dawn Wall, the hardest route up El Capitan in Yosemite Valley. Caldwell first conceived the idea of the climb in 2007 and has been working towards it ever since. Today marks the successful end to Caldwell’s seven-year-long relationship with the Dawn Wall.
This month, the globally-recognized, independent certification organization release NSF International released the Global Traceable Down Standard. That means companies of all kinds will have the option of joining Patagonia at the highest level of certification, or finding an achievable but rigorous entry point to gain a foothold as they work toward it. This post contains NSF's press release, some key background and a quote from Patagonia COO Doug Freeman.
This Black Friday, investing in the things we already own
…plus all-day Worn Wear Swaps in eight major markets!
Patagonia builds clothing that is made to last – sometimes longer than a person has a use for it. Recycling is great, but the most responsible option is to get those items that are no longer being used into the hands of someone who will put them back into action. That’s what our Worn Wear program is all about.
Patagonia announces new General Manager in Europe
AMSTERDAM (Nov. 17, 2014) – Patagonia today welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East.
Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed & ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters.
The Copp-Dash Inspire Award is currently accepting applications through December 31, 2014
Jonny Copp and Micah Dash were two of America’s leading alpine climbers, adventuring to the farthest corners of the world in search of first ascents in the purest of style. It was on just such a mission in May 2009, in western China's Sichuan province, that Jonny and Micah were killed in an avalanche along with filmmaker Wade Johnson. With Jonny and Micah’s deaths we lost two of the great alpinists, characters, and storytellers the North American climbing world has recently known.
Patagonia’s award-winning documentary film DamNation is now on Netflix and available for millions of subscribers to watch instantly for the very first time.
DamNation has been sweeping across the country earning fans and awards – including the coveted SXSW Film Audience Choice Award. It’s spurring activism – including more than 42,000 people to date who have asked President Obama to crack down on deadbeat dams.
This year is the 10th year that National Geographic has awarded their Adventurers of the Year award. This award highlights those who pursue their passions in the belief that a life with adventure is worth the risks.
Patagonia is excited to have four out of the ten nominees for this year’s award within its family circle. Climbing, adventure sailing; dam busting and traversing the Rockies via paragliders is just a preview of the adventures being nominated.
Today, Patagonia release a short animated film to show people the realities of conventional down sourcing. Heading into winter, our goal is to help people understand where their goose down comes from. Down is a byproduct of the meat industry. Without safeguards to assure animal welfare, it can be a little scary. This film is designed to put this issue at top of mind.
Bureo turns derelict plastic fishing nets collected along the coast of Chile into high-quality skateboard decks – with plans to go global
Millions of tons of plastic enter our oceans each year. According to the United Nations, old fishing gear accounts for more than 10% of plastic pollution. Fishing is a global industry and this is a global issue – it leads to major degradation of our ocean ecosystems.
VENTURA, Calif. (Oct. 15, 2014) – Patagonia today announced a $13 million tax equity investment in solar power for Hawai‘i – joining with local solar finance company Kina‘ole Capital Partners, LLC to create a new fund that will purchase more than 1,000 rooftop solar energy systems in Hawai‘i, where homeowners currently pay three times the U.S. average price for electricity.
Patagonia today announced the addition of Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator. In this role, Corey will work closely with Adam Fetcher and Jess Clayton to engage with a wide range of media about Patagonia's key product, environmental and brand stories. Corey brings to the role a deep knowledge of Patagonia, its products and its culture – having worked in the company’s Learning & Development Department for several years. His face will likely be familiar to much of the outdoor industry media, as Corey has also been supporting the PR team with line showings at the Outdoor Retailer trade show for the past two seasons. Corey has a BA in Communications from UC Santa Barbara and is an avid outrigger paddler, skier and runner. He can be reached at: corey.simpson@patagonia.com.
Today Patagonia is launching a new collection called Truth to Materials - a capsule collection containing seven styles which explore radical new methods of manufacturing, born from a desire to reimagine the first stage of a product’s life: the source of raw materials. Each piece is made from reclaimed or alternatively sourced fabrics -- Men's Undyed Cashmere Snap-T Pullover, Women's Undyed Cashmere Cardigan, Men's Reclaimed Cotton Hoody, Women's Reclaimed Cotton Crew, Men's Reclaimed Wool Jacket, Women's Reclaimed Wool Parka, and the Reclaimed Down Scarf.
Nano-Air™ Hoody and Jacket offer unprecedented stretch plus breathability and are insulated with FullRange™ insulation - a Patagonia exclusive that will change the way we dress for the mountains.
Patagonia is a new investor in California Safe Soil. The investment was made through Patagonia's 20 Million and Change program. This program does one thing - use "business to help solve the environmental crisis."
“Vote the Environment” campaign uses art to inspire youth awareness about environmental issues at stake on Election Day
