Patagonia and Human Trafficking

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Patagonia and Human Trafficking

We want to share a important piece of news. In 2011, we quite frankly discovered modern slavery in our supply chain. It turns out, this is an issue plaguing manufacturers of all kinds in many industries, and for Patagonia, it became an urgent priority to fix it. 

In a blog post released on June 3,2015,  we describe our journey to implement standards that will prevent migrant factory workers in our supply chain from facing impossible financial burdens and make things right for those that have. And perhaps most importantly, we’ve released our standard publicly for any company to take a look at, crib from, and implement throughout their own operations.

 

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PATAGONIA’S NEW CAMPAIGN AIMS TO PROTECT CLIMBING PARADISE - DEFINED BY THE LINE

PATAGONIA’S NEW CAMPAIGN AIMS TO PROTECT CLIMBING PARADISE - DEFINED BY THE LINE

Today, Patagonia releases Defined By The Line, a film about climber Josh Ewing and his story of converting his passion for climbing into a passion for protecting the public lands of Southeastern Utah known as Bears Ears. Bears Ears contains landscapes vital for climbers – as well as more than 12,000 years of human history and sacred Native American traditions now facing destruction in the face of aggressive oil and gas development, looting of archaeological sites, and un-managed off-road vehicle use.

The New Localism

The New Localism

The New Localism recognizes we can no longer pass through remote, wild places and trust they will remain that way,” said Hans Cole, Patagonia Environmental Advocacy and Campaigns Manager. “Patagonia is bringing our resources to bear on threats to our planet, far and wide, by telling stories of athletes and activists who remind us we’re all locals living in a global world and we all have a chance to make a difference.

PATAGONIA PROMOTES LISA WILLIAMS

PATAGONIA PROMOTES LISA WILLIAMS

Patagonia CEO Rose Marcario today announced the promotion of Lisa Williams to Chief Product Officer, with end-to-end responsibility for all aspects of design, line management, merchandising, inventory and product marketing. 

“Our imperative to build the best product with the most responsible supply chain in the world has never been more important,” said Marcario. “Lisa has brought us great leadership, excellent instincts and unparalleled skills as a merchant since she joined Patagonia almost 14 years ago. In this elevated role, Lisa will continue to meet the high demands of customers around the globe for whom outdoor sports are a way of life.” 

PATAGONIA INVESTS IN THE BUSINESS OF SCIENCE TO HELP SOLVE THE ENVIRONMENTAL CRISIS

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PATAGONIA INVESTS IN THE BUSINESS OF SCIENCE TO HELP SOLVE THE ENVIRONMENTAL CRISIS

Chemicals are a required component in achieving the high performance needed for harsh outdoor conditions – it’s what makes waterproof materials stand up to torrential wilderness downpours, jackets that can resist wind on a steep pitch and pants that have the right amount of protection as you’re knee-deep in fresh powder. 

And yet, these chemicals we rely on for technical performance can be toxic and persist in the environment, a serious issue Patagonia is tackling aggressively. We recently discussed the ups and downs around this issue in a blog post on The Cleanest Line.

 

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PATAGONIA MOBILE WORN WEAR TOUR: IF IT’S BROKE, FIX IT

PATAGONIA MOBILE WORN WEAR TOUR: IF IT’S BROKE, FIX IT

Extending the life of our garments is the single most important thing we can do to lower our impact on the planet. In keeping our clothes in use longer, we reduce overall consumption.

Today, we’re proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.

Kyle Thiermann - Journey to make Mavericks

Kyle Thiermann - Journey to make Mavericks

Discovery Digital's new adventure network, Seeker, just picked up its latest YouTube series, Making Mavericks. The series is an up close and personal journey following Patagonia surf Ambassador Kyle Thiermann as he works to get into the Mavericks big wave event, helps protect our oceans from serious environmental threats and gives viewers a personal look at his own world along the way.

Patagonia Releases Mile For Mile Film

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Patagonia Releases Mile For Mile Film

VENTURA, California. (March 19, 2015) The future Patagonia National Park is open and ready for visitors – but a final push is needed to connect local people and visitors from around the world to this remarkable environment.

Today, Patagonia releases Mile For Mile, a film that celebrates one of the world’s most inspiring landscapes through the sport of trail running – and asks people to help fund the more than 50 miles of trail needed to make the future Patagonia National Park truly accessible to those who want to enjoy it.

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Tommy Caldwell and Alex Honnold Win 2015 Piolets d'Or Award

Tommy Caldwell and Alex Honnold Win 2015 Piolets d'Or Award

Patagonia ambassador Tommy Caldwell and climbing partner Alex Honnold have been honored with one of mountaineering's highest awards, the Piolets d'Or for their traverse of the Fitz Roy massif in southern Patagonia.  These two completed the near 3 miles of climbing in a 5 day push.  

Please see the link to the full Rock and Ice article here

 

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Patagonia’s Yvon Chouinard Selected as one of AMA’s 2015 Marketing Hall of Fame Inductees

The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame: Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Trevor Edwards, president, Nike Brand, Nike, Inc.; and David Aaker, vice chairman, Prophet, professor emeritus, BerkeleyHaas School of Business, UC Berkeley.

“We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession,” said Don Sexton, NYAMA president and professor of marketing, Columbia Business School. “We are extremely proud to celebrate the contributions to marketing made by Yvon Chouinard, David Aaker, Trevor Edwards and Shelly Lazarus, who truly represent the pinnacle of leadership and innovation in the field.”

Click here to read more.

TOMMY CALDWELL AND KEVIN JORGESON FIRST TO SUCCESSFULLY FREE CLIMB YOSEMITE’S DAWN WALL

TOMMY CALDWELL AND KEVIN JORGESON FIRST TO SUCCESSFULLY FREE CLIMB YOSEMITE’S DAWN WALL

VENTURA, California. (January 14, 2015) - Patagonia today congratulates ambassador Tommy Caldwell and partner Kevin Jorgeson on the first successful free climb of the Dawn Wall, the hardest route up El Capitan in Yosemite Valley. Caldwell first conceived the idea of the climb in 2007 and has been working towards it ever since. Today marks the successful end to Caldwell’s seven-year-long relationship with the Dawn Wall.

NSF Releases Global Traceable Down Standard - Developed With Patagonia

NSF Releases Global Traceable Down Standard - Developed With Patagonia

This month, the globally-recognized, independent certification organization release NSF International released the Global Traceable Down Standard. That means companies of all kinds will have the option of joining Patagonia at the highest level of certification, or finding an achievable but rigorous entry point to gain a foothold as they work toward it. This post contains NSF's press release, some key background and a quote from Patagonia COO Doug Freeman.

This Black Friday, Investing in the Things we Already Own

This Black Friday, Investing in the Things we Already Own

This Black Friday, investing in the things we already own

plus all-day Worn Wear Swaps in eight major markets!

Patagonia builds clothing that is made to last – sometimes longer than a person has a use for it. Recycling is great, but the most responsible option is to get those items that are no longer being used into the hands of someone who will put them back into action. Thats what our Worn Wear program is all about.

Patagonia Names New General Manager For Europe

Patagonia announces new General Manager in Europe 

AMSTERDAM (Nov. 17, 2014) – Patagonia today welcomes Ryan Gellert as its new General Manager in Europe, responsible for the company’s growing business across European markets as well as the Middle East.

Gellert comes to Patagonia from Black Diamond, Inc., where he spent 15 years in various roles, including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia. He’s an avid climber and backcountry snowboarder, having climbed & ridden throughout Asia, Europe, North America, Australia, the Middle East and South Africa, and he currently serves on the boards of the Access Fund and Protect Our Winters.