Arctic National Wildlife Refuge to Fort Yukon, Alaska. (Andrew Burr)
FOR IMMEDIATE RELEASE
Nov. 20, 2025
Contact: PatagoniaPress@patagonia.com
VENTURA, Calif. — Patagonia and Adyen are teaming up with Conservation Lands Foundation to protect American public lands for Giving Tuesday, and they’re asking customers to pitch in too.
Patagonia’s customers will be able to donate to Conservation Lands Foundation during checkout this holiday season — which payment partner Adyen will match as a co-funded grant — at retail locations and on Patagonia’s website. The drive is in addition to Patagonia's nonprofit owner, Holdfast Collective, committing $1 million over four years to Conservation Lands Foundation and Adyen committing $250,000 to amplify the impact.
Since 2022, Ventura-based outdoor apparel company Patagonia has been owned by the 501(c)(4) Holdfast Collective, which donates profits not reinvested back into Patagonia to environmental causes, and the Patagonia Purpose Trust, which locks in perpetuity the company’s purpose to use business to save the planet. The company has pledged 1% of sales to environmental organizations since 1985 through its self-imposed Earth Tax, which led to the co-founding of 1% for the Planet in 2002.
“Using our business to protect the natural world, including public lands, is why Patagonia exists,” said CEO Ryan Gellert. “We’re thankful for the vital work Conservation Lands Foundation does and for Adyen’s incredible support. We always hope to work with companies that share our values, but Adyen’s partnership on this project is a step beyond.”
Donations to Conservation Lands Foundation will go toward grassroots organizing and support critical efforts including:
Defending millions of acres in Alaska’s Western Arctic and the Western U.S.
Opposing Senate attempts to gut the Wilderness Act and sell off public lands.
Protecting Baaj Nwaavjo I’tah Kukveni-Ancestral Footprints of the Grand Canyon and Ironwood Forest national monuments in Arizona.
Preventing a four-lane highway through the Red Cliffs National Conservation Area in Utah and the revocation of protection for Wyoming’s Red Desert.
Patagonia and Conservation Lands Foundation have worked together for 16 years on efforts to protect public lands across the U.S., including pushing back against an attempt in Congress to force the sale of millions of acres of public land through the budget reconciliation process this summer. While the sale was ultimately prevented, public lands protections still face unprecedented threats from government agencies and industry interests.
“This administration is speeding up the decades-long push by political forces to sell off and privatize the country’s public lands system,” said Chris Hill, CEO of Conservation Lands Foundation. “But we know from experience that when communities unite in defense of their public lands, we win. We’re grateful to Patagonia and Adyen for meeting the urgency of this moment with the type of bold partnership we need to defend public lands against these unprecedented threats.”
Adyen and Patagonia have been working together since 2017, handling payments for in-store and online transactions in the U.S. and multiple global regions. Since Patagonia first started offering the option to donate at checkout through Adyen Giving in 2023, the partnership has generated more than $300,000 in contributions.
“For years, Patagonia has been a really important partner of Adyen’s and has had a hand in shaping our impact strategy, including the development of our donations product, Adyen Giving,” said Adyen Head of Impact Dominique Simons. “We know impact is multiplied when businesses come together in pursuit of a shared goal. That's why we're co-funding this impact grant with Holdfast Collective to support a cause we both believe in. We are proud to amplify the critical work the Conservation Lands Foundation is doing to protect public lands and ensure our customers' generosity goes further."
About Patagonia
We’re in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
About Conservation Lands Foundation
The Conservation Lands Foundation is the only nonprofit leading a national movement of community-based advocates who care for America’s National Conservation Lands of natural, historical, cultural and recreational significance.
About Adyen
Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with Patagonia as described in this update underlines Adyen’s continuous growth with current and new merchants over the years.
###